It’s not a terribly surprising move; after all, Google Cast has always been the official name of the technology behind Chromecast. Besides, that little streaming dongle isn’t the only device that supports the protocol anymore; it seems silly to associate every cast-enabled device with a desktop browser.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
It’s also likely indicative of Google’s push to have its technology permeate more devices, as evidenced by its new partnership with Vizio. The two companies are teaming up to create televisions that don’t use a traditional remote; instead, everything is controlled via Google Cast, using either an included Android tablet or any device that supports Google Cast, like your smartphone or Chrome.
It does make one wonder about Google’s plan for Android TV; what does it mean when the company is pushing the simple Google Cast over its full-fledged TV interface (which mind you, fully supports Google Cast as well)?
We’ll have to wait and see, but the company is making one thing clear: you’ll be seeing Google Cast built into many more devices to come.
➤ Introducing the VIZIO P-Series display with Google Cast [Chrome Blog]