WIRED announced this week a novel approach to dealing with adblocking users: either they’ll be blocked entirely from seeing the site, or they can pay a small fee each month to get ad-free access.
Some people weren’t happy about that change, but it’s interesting to see publishers coming up with alternative ways for people that use adblockers to help support them.
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Of course, the internet won’t take this lying down, so the adblocker-blocker has been born. It’s simple, really: it tricks sites that use anti-adblocker technology into thinking you aren’t using an adblocker.
It works against a number of different technologies used to detect adblock users, and is likely to be a part of the next arms race as publishers work out how to block the adblockers using adblocker-blockers.