Snapchat has created its first Discover channel dedicated to a movie today to promote the release of ‘Spectre,’ the new James Bond movie.
Today only on Snapchat you can access #SPECTRE content on the first-ever Discover channel created for a film pic.twitter.com/KHD9NTTaSK
— James Bond (@007) October 26, 2015
The Spectre channel went live at 7am (GMT) and will remain accessible for 24 hours.
It gives users a look at behind-the-scenes footage from the movie, an insight into the making of Sam Smith’s title track for the film and messages from the cast.
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After viewing the content, or if you take a screenshot, there’s a prompt to message friends on Snapchat saying: “Come see ‘Spectre’ with me!”
The movie is being premiered today in the UK and will be released in the US on November 6.
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