Samsung acquires and shutters Shelby.tv to create its own curated video service

Samsung acquires and shutters Shelby.tv to create its own curated video service

Samsung is getting into the curated video space with news that it has acquired social-video startup Shelby.TV.

The TNW2012 Startup Rally winner posted a blog announcing its acquisition by the electronics giant. The startup had built a video curation service that grabs content from YouTube, Vimeo, Hulu, Blip, and videos shared by your friends on social media and created a custom “channel” for users. The service then tracked your likes and dislikes to create an even more unique experience.

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Samsung purchased the company to create its own curated video experience according to the blog post:

Our team is excited to develop new technology to meet these challenges as part of Samsung Electronics. Working with Samsung Electronics means we’ll have the resources to start fresh, building products that change the way we watch and discover our favorite content, now and long into the future.

The company will be winding down operations and posted an instructional page on how users could export their favorite videos. Users will have until July 1 to export their video library.

 

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