Bandsintown, the platform for users to keep tabs on local concerts and their favorite bands, has integrated Sony’s Music Unlimited streaming service.

The partnership means that Bandsintown (available on Android, iOS and as a Facebook app) users can now not only keep tabs of their favorite artists and bands, but also stream tracks directly from within posts promoted by Bandsintown and those shared by other fans. Naturally, streaming the full version of any song requires a paid-for membership to Sony Music Unlimited, with prices starting from $4.99 per month. If that doesn’t appeal, free users will get to hear a 30-second snippet of the track instead.

The collaboration seems like a natural fit for both companies: existing Bandsintown users will likely appreciate the opportunity to hear new tracks from bands that are playing locally, and from Sony’s point-of-view it can only serve to increase the number of paying number of subscribers it has for its music service.

➤ Sony Network Entertainment International’s Music Unlimited Becomes Official Streaming Partner for Bandsintown [Sony Entertainment Network]

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