Yahoo has updated its Flickr app for iOS to include new tools and filters as it battles with rival services to become the defacto place for tweaking photos, as well as storing them.

The company released the update today on the App Store but it doesn’t look like the new features have made their way across to the Android version just yet.

The move is part of an evolving strategy in an attempt to return to its once former glory as the default online storage service for professional and amateur photographers alike.

In more recent times, services such as Instagram have lured casual users away from the platform through the use of simple to use filters and easy sharing across social networks. At the same time, services like Snapseed (now Google-owned) provide an alternative to the more serious photographer.

The iOS update is part of the company’s response to this more general trend of sharing pictures, whether from professional or amateur snappers. Indeed, the line between the two user groups and the idea of using different services is becoming outdated, with traditionally more casual services like Instagram adding tools for professionals to widen its appeal. Even Twitter now offers photo filters.

With social networking behemoths now beginning to open up their platforms to integrate more photo capabilities and more specialized, smaller services too, Flickr’s fight to stay near the top of the heap is all the harder.

Flickr in App Store (via TechCrunch)

Featured Image Credit – EMMANUEL DUNAND/AFP/Getty Images

FlickriOS Yahoo updates its Flickr iOS app with new filters and tools to take on the new generation

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