Nokia has been incredibly quiet about JobLens since unveiling the app at Mobile World Congress in February. The software suddenly appeared at the companyâ€™s Lumia 925 launch event in London last month, but today itâ€™s been officially released in North America.
It leverages the handsetâ€™s built-in camera, as well as Nokia Maps, to serve up a number of job openings based on the userâ€™s location. The augmented reality is similar to Nokiaâ€™s rather novel City Lens app, and should help out jobseekers patrolling their neighborhood with a pile of resumes.
This â€˜Jobs Near Meâ€™ feature is also rather unique because it personalizes the userâ€™s job search based on their social connections â€“ such as LinkedIn and Facebook â€“ and automatically geo-tags the relevant listings for more accurate results. After all, if youâ€™re interested in being a graphic designer, seeing dozens of openings for a chef in your local high street isnâ€™t very helpful.
The app integrates Indeed, a major search engine for jobs, as well as Salary.com to check pay scales and Zillow for neighborhood demographics. JobLens also includes a â€˜Get You Thereâ€™ feature that provides the user with turn-by-turn directions to make sure they hit their job interview on time.
Few app developers have targeted jobseekers in this manner and at first glance, itâ€™s hard to argue why this is better than simply looking for new vacancies on the Web.
Nokia is combating this with push notifications, which recommend openings based on the userâ€™s profile and search history. It takes out all of the heavy lifting, and becomes a compelling service when combined with the ability to pin jobs to the Start Screen using Live Tiles, share jobs with friends and store resumes in SkyDrive.
Thereâ€™s no word on when the app is being launched outside of North America, but we expect itâ€™s only a matter of time. As always, Nokia appears to be single-handedly propping up the Windows Phone 8 app ecosystem, which is commendable at the very least.
âž¤ JobLens | Windows Phone