Pulse introduces sharing to LinkedIn, 3 weeks after being bought by the business social network

It’s been three weeks since LinkedIn agreed to pay $90 million to buy Pulse, and now the social news app has introduced features to allow content sharing to LinkedIn’s business-focused social network, which rolled out to its Android app today.

Users of Pulse for Android can now share articles to LinkedIn from inside the app once they connect their two accounts together. Pulse says that the sharing feature is the first of many, and it will come to the iOS app soon.

The company says it has been busy meeting people at its new parent company and is “working hard to prepare the next phase of exciting collaborations”.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

This isn’t the first LinkedIn-related feature that Pulse has added, it introduced LinkedIn Influencers — which allows users to read the news stream of top LinkedIn influencers — to the app last month at the time that its much-speculated acquisition was confirmed. Pulse says that Influencers has “already been a hit” thanks to a range of content that includes life guru Deepak Chopra and journalist Maria Shriver.

The company is promising more “exciting” things will come to its app and, now that the obvious addition of cross-service sharing is in place, it will be interesting to see how LinkedIn will make use of Pulse.

LinkedIn SVP of  Products & User Experience Deep Nishar said that Pulse — which he called “a perfect complement” to LinkedIn’s network — would be “working side by side…to create new and better ways to help professionals contribute to and leverage this collective body of business knowledge” — that leaves plenty of scope.

LinkedIn just added the option of profile pictures, videos and other rich media on user profile pages, and the potential to include details of what each person is reading (and sharing) is quite a compelling one that would enable users to bring more personalization to their presence on the service.

Headline image via mariosundar / Flickr