Launching almost two weeks ago to some fanfare, after almost two years in the making, Bookish promises to be the number one platform for bookworms to find their next good read.

Bookish taps “patent-pending” technology to serve up a contextual and personalized reading experience, underpinned by a desire to help surface books. What we’re talking about here is data…big data.

Although it claims editorial independence, Bookish is actually backed by Hachette Book Group, Penguin Group (USA) and Simon & Schuster, who have gone in to cahoots with each other to build this platform.

Bookish delivers interviews, excerpts, reviews and more, as well as mobile apps to help you read on the move too.

Indeed, although the Bookish Android e-reader app has been out for around three weeks already, an iOS incarnation was quietly rolled out just before the weekend, though it’s US-only for now and it’s not to be confused with an existing e-reader app of the same name.

You can import your books from other platforms, and it’s compatible with ePUB and PDF. It also adopts Readmill-style features in the form of highlighting and annotations, while you can also insert bookmarks to sync across devices.

Bookish1 520x431 Bookish adds an iOS e reader app to its repertoire, giving access to your saved books on the move

As you’d expect with any decent e-reader app, Bookish for iOS is optimized for iPad, as well as the smaller-screen form factors of the iPhone and iPod touch.

Bookish Bookish adds an iOS e reader app to its repertoire, giving access to your saved books on the move

There’s still a lot of scope for Bookish to be built out as a book-discovery, e-reading platform, but the seeds have certainly been sown and things are looking promising so far.

Don’t know what to read? Tell Bookish what you recently read, and it will try and help. With a library of ‘must reads’ saved to your online profile, you can then sync up with the mobile app which serves as the pocket portal through which you enjoy the content.

➤ Bookish – iOS | Android | Web

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