Automatic video editing app Magisto adds albums and themes as it hits 3 million users

Israeli startup Magisto has announced new features to enhance its automatic video editing service.

The app, which launched at CES last year and was first covered by us way back in April 2011, allows users to upload a collection of video clips and have them transformed into a slick home movie featuring the most interesting content at the tap of a button.

Now, launched to coincide with CES 2013, the new Albums feature allows users to group similar types of videos together and share them with relevant audiences. So, you can share videos of your kids with close family, and save the montages of your mountain biking exploits for your buddies, for example.

Of course, different types of videos call for different editing styles. A new themes feature offers a range of editing styles you can choose from, with names that vary from ‘So Cute’ to ‘Street Beat’. Each theme serves up different special effects, title treatments and song suggestions, so hopefully you’ll be able to find something that suits the feel of the content.

Magisto, which added Google Drive support last September for video editing without direct uploads to its service, says that it has amassed three million users in its first year, and plans to launch ‘collaborative storytelling’ in the near future, allowing multiple people to contribute videos to a single project. Support for TVs and other connected devices is also on the roadmap.

Magisto is a free app available for iOS and Android.

➤ Magisto

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Image credit: Alistair Berg

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