Pure, a manufacturer of music streaming devices and digital radios that use DAB technology to tune into traditional broadcasting stations, has launched a new service today that allows Android and iOS users to play audio content wirelessly.

With Pure Stream, users can play audio content through a mobile device, including music, podcasts and internet radio, and listen to it through a selection of Pure hardware.

In a press release issued today, however, the company only mentions the new Sensia 200D Connect and One Flow as being compatible with Pure Stream. Although, Pure also states that there are “more devices to follow throughout the year”, noting the Contour 200i Air as an example.

The Pure Stream service, which is based on Digital Living Network Alliance (DNLA) technology, has been incorporated into the firm’s existing Pure Connect app for Android and iOS.

Interestingly enough, the Pure Connect app is actually a rebrand of a website and set of apps formerly known as Pure Lounge. The company says the new name has been chosen in preperation for “some forthcoming exciting new product and service announcements”, although what those are is currently unknown.

Part of that could be the inclusion of Pure Music, the company’s cloud-based on-demand music service. Although it’s not quite as popular as Spotify or Rdio in the UK, at £4.99 a month it’s still quite an attractive offer, competing alongside newcomer Xbox Music. As part of today’s announcement, Pure also said that Pure Music would be added to its Pure Stream service from January next year.

Noam Meppen, director of sales at Pure US, said:

“Some day we’ll wonder why we ever had to physically connect devices. We already have a strong Airplay roadmap for 2012, but Pure Stream delivers a similar convenience when playing from a smartphone to compatible Pure wireless music and radio systems.”

Pure Stream will no doubt be welcomed by some Pure hardware owners, however because it currently effects only a small portion of its devices, it feels a little insignificant. Coupled with the fact that there appears to be no app alternatives on Windows Phone or Blackberry, and it’s unlikely that the service will gain a serious foothold in the market. At least for now, anyway.

➤ Pure Connect for iOS / Android

Image Credit: byrion