I love visualizations that show things within a really neat context, specifically location. A project called “This Is Now” gives you a few major cities in the world to choose from, telling you what time it is right this second, and then streams in a bunch of Instagram photos from those locations.

You can literally sit at your desk and stare at this thing for hours:

This is now 520x298 This Is Now shows you exactly whats going on in the world through Instagram photos

First, pick your city, then you’ll be sent to a screen that drops in Instagram photos at a blazingly fast speed. Depending on the location you choose, the more photos and activity you’ll see. For example, if Brazil is sleeping, there will be less activity:

Convo 117 520x214 This Is Now shows you exactly whats going on in the world through Instagram photos

Right now you can choose from New York, Sao Paulo, London, Tokyo and Sydney. Maybe more locations will pop up in the feature. Speaking of real-time, you’re even shown how many people are watching the stream at any given time. Fun!

h/t LA Hall

This Is Now

UPDATE: Looks like the site is experiencing issues. It’s worth it though, keep checking.