Launching in nine European countries at the end of last year, Layar’s social and user-generated augmented reality app Stiktu is now available worlwide, allowing you to tag and add your own content to any scannable surface with your iOS or Android smartphone.
From today, users around the world will be able to add drawings, text, images and even stickers to magazines and posters, adding to existing creations or leaving them for other people to find.
Users will be able to connect by linking, sharing and commenting on real-world items and objects that have been tagged virtually via the app.
Layar is no stranger to augmented reality apps, in fact it rolled-out 3D AR graphics back in 2009, then its Layar Vision app which brought AR to publications, and we also interviewed Layar’s CEO Raimo van der Klein back in June last year.
Maurice Groenhart, Product manager of Stiktu, explains how the app has adapted over the past six months:
“Over the past months, we have been focused on improving the user experience, and we have learned a lot from our users about their use of Stiktu. With every release, we have seen the levels of engagement growing as users return on a daily basis to create posts and interact with others. These numbers and incoming requests for a global release by people all over the world helped us decide to take this step and open up Stiktu to the rest of the world.”