A good piece of music can be a powerful thing when you’re putting together projects like promotional videos or podcasts. The problem is that free music is often poor quality, while easy-to-license, high quality music often ends up getting used by lots of different people around the world, leaving your production at risk of sounding generic.
Audiodraft, a Finnish startup we’ve previously profiled for its composer crowdsourcing service, has now launched a marketplace that offers high-quality pieces of music on exclusive licenses. Once you’ve bought some music, it’s removed from the site so no-one else will use it until your license expires.
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While there’s nothing necessarily that unusual about this kind of arrangement if you’re willing to get into negotiations with music publishers, having exclusive music available in an easy-to-use online store sets Audiodraft apart.
A one-year license costs $400, with 2 and 5-year licenses priced at $600 and $1,000 respectively. If you want the rights to use a track forever, that will set you back $2,000. This pricing isn’t pocket money, but is more than reasonable when you consider you’re getting a piece of music to use in your productions without the worry that anyone else will sound the same.