Last year we told you about a promising startup called Tello that was aiming to change the way consumers give feedback to companies.
Today, the company has launched a suite of services for businesses as well as announced a $2.7M round of funding from True Ventures and Bullpen Capital. Tell previously had raised angel investment from folks like Chris Sacca, Shervin Pishevar, Dave McClure and Ron Conway.
Tello’s current offering allows customers to leave feedback for companies in a more structured way than you’d find on sites like Yelp. By sharing feedback about particular employees at your favorite location, as well as share a quick review with a thumbs up or down. While Yelp is for long-form reviews, Tello captures quick feedback that can help businesses react in real-time.
To support that real-time nature of customer service, Tello has launched a suite of business services including a backend that allows managers to see all of the feedback coming into the service and allow them to interact directly with its customers.
CEO of Tello Joe Beninato had this to say about the new business offerings:
Tello for Business gives companies both big and small a scalable platform to monitor customer feedback and resolve service issues that can have a direct effect on sales.
Tello for Business is available as part of its iOS and Android apps as well as mobile versions that work on any device:
The company is also giving businesses ten digit numbers that customers can text reviews to, as well as mini-sites that they can bring up on their smartphone’s browser. The basic version of the service is available for free, with a premium version available for $99/month per location. This service is definitely geared toward stores with a lot of locations like Wal-Mart or Best Buy, but can work nicely for a privately owned store, bar, or restaurant as well.