Screen shot 2010 12 07 at 12.23.21 Goodbye business cards? My Name Is E relaunches with new featuresIt’s the eve of LeWeb, where thousands of tech-savvy people with the latest smartphones in their pockets will exchange their contact details using decidedly old-fashioned little bits of card. Those cards get lost or have to be transferred to to a digital address book in the end, so why bother with the card in the first place?

My Name Is E has been working to do away with business cards for some time and first caught our eye at The Next Web Rising Sun Startup Competition 2009. Today a brand new version of its contact-sharing service launches.

25621 01 original 260x390 Goodbye business cards? My Name Is E relaunches with new featuresMy Name Is E is available as an iPhone app and on the Web. The idea is that you can easily exchange your contact details and links your social network profiles from phone-to-phone wirelessly without any of the hassle of a card that’s easy to lose. Your contact details are displayed on an elegant looking digital card and saving those details to your phone’s address book is simple too.

So, what’s new? The Dutch startup has redesigned and rebuilt its system from the ground up. The iPhone app now features geolocation tagging for contacts which should hopefully make “Where did I meet that guy?” a thing of the past. If you’re constantly bombarded with business cards, this could well be enough to make you try the service on its own.

Contact cards can now be sent to anyone by email – that’s a little less fancy that the wireless option, but a lot more practical if one of you isn’t already signed up to the service.

It’s fair to say that My Name Is E still lacks some of the bells and whistles of rival contact sharing app Bump, but if you’re look for something clean, simple and straightforward, My Name Is E is definitely worth a try.

The new look My Name Is E website is now live and you can get hold of the iPhone app at this iTunes link.