Apple CEO Tim Cook says next-gen iPhones are so good you’ll wonder how you lived without them

In an interview with CNBC, Apple CEO Tim Cook excitedly hinted that Apple had more great stuff in the pipeline, and this time we won’t be able to live without it.

Here are some of Cook’s comments, courtesy of Tech Insider:

We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones.

We are going to give you things that you can’t live without, that you just don’t even know you need today…You will look back and wonder ‘how did I live without this?’

Cook also said Apple is “incredibly excited” about what it’s working on, and makes a technical acquisition every month or so.

Of course, Cook’s statements are vague and offer no clues as to what he’s even suggesting. They should also be appreciated with a good dollop of levity.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Still, Cook’s insistence that we will soon have features on Apple devices that we find critical to our daily lives is interesting. The last time he made similar proclamations, Apple had a run that led to the best fiscal quarter in history.

But he also pluralized iPhone, so maybe he needs a sit-down with Schiller to set him straight.