Apple’s hiring a music journalist and plans to expand its editorial efforts on iTunes

Earlier this month, Apple poached DJ Zane Lowe from BBC Radio One for an undisclosed role at its Cupertino HQ. Now it’s after another hire with a background in talking about music and pop culture.

It’s currently advertising for an editorial producer, based in London, and asks for someone with “specific expertise in music journalism” who is a “seasoned writer with a broad pop culture background.”

Music Ally spotted the job ad, which says the role will be split between production and editorial duties. Apple’s after someone who can manage other writers as well as “writing lively copy with personality.”

The vacancy also suggests that Apple will be substantially ramping up its editorial efforts in the iTunes Store. The ideal candidate should have “deep contacts in the freelance world with writers who can cover the spectrum of pop culture (music, movies, books, etc.).”

Improving the way it writes about content in the iTunes Store could be part of a long overdue refresh by Apple. Last month, the company snapped up UK startup Semetric to improve its sales analytics behind the scenes.

➤ Editorial Producer [Apple via Music Ally]