On the same day that Microsoft announced its new iPad competitive Surface for Windows RT tablet, Apple began airing a new advertisement for the iPad. The ad focuses on the Retina display, displaying tasks that may be enhanced with the higher-resolution screen and is entitled ‘Do It All’.
Among the activities shown are sending an email, reading a Newsstand magazine, watching music videos, editing a slide show in Keynote, publishing an iPhoto Journal, painting digitally and reading an iBook. Apple’s iMovie and iBooks textbooks are also featured prominently.
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The ad doesn’t break from the formula that Apple has set out much, largely rolling along with a narration track. It features the same narrator as the ‘This Good’ ad, which also focused on the Retina display. The iPad-competing RT model of Microsoft’s tablet features a 1366×768 display, while the iPad sits pretty at 2048×1536.
Apple clearly sees the Retina display as the new iPad’s most salient selling point.