AppleÂ senior vice president and Chief Financial OfficerÂ Peter Oppenheimer today announced on Appleâs first fiscal quarter earnings call that the company has seen 3 million iTunes U and 600,000 iBook Author downloads in 5 days from its launch.
Launching both apps on January 19 at Appleâs education-focused event, Eddy Cue announced an all new iTunes U app that give users access to iTunes U content all in one place, rather than having to dig through iTunes to get to it.
There have been 700 million downloads of iTunes U content, with thousands of universities using it, including theÂ number one content provider, Open University. TheÂ new app featuring interactive elements, allowing teachers to post messages to the âclassâ and get feedback, as well as deliver assignments. Teachers can set things like office hours right from the app.
iBooks AuthorÂ allows authors to create interactive works for publishing on AppleâsÂ new iBooks 2 platform.
Armed with the new app, users will be able to choose from a template to create their books (much like the wizard in Microsoft Word) allowing them to drag and drop elements into the page and position them with ease.
Analysts had originally estimated that iBooks Author had been downloaded 90,000 times in three days after launching,Â recording more than 350,000 textbook downloads from its iBookstore.
The figure was offered by Global Equities Research,Â which monitored downloads on Appleâs iBookstore platform using its proprietary tracking system.
Apple todayÂ announcedÂ its earnings for its first fiscal quarter of 2012.Â Appleâs revenue amounted to $46.33B in Q1. With earnings of $13.87 per share. The companyâsÂ net profit in Q1 was $13.06B. These numbers destroyed industry estimates across the board in every area of hardware sales and profitability aside from iPods.
Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. Apple sold 5.2M Macs during the quarter, bringing sales up 26% when compared to the same quarter a year ago. iPod sales were down 21%