Apple will be airing two new iPhone commercials tonight highlighting the ability to simultaneously handle voice and data connections using 3G, according to Business Week.
Aside from showing off the device the ads are boasting about AT&T’s network.
The ads are coming out just in time to assist their U.S. partner AT&T in defending their network against Verizon’s recent ads. In the ads, Verizon attempts to point out AT&T’s spotty coverage / lack of coverage.
AT&T had filed a lawsuit weeks ago claiming the Verizon ads are misleading. Unfortunately for AT&T the federal judge will not be pulling the ads temporarily. The investigation will continue in December of 2009.
AT&T recently retorted with a public video response to Verizon’s ads, providing a side by side look at the networks. Luke Wilson, the celebrity spokesperson for the AT&T video begins by asking “Who offers the best 3G experience?”.
According to tech analyst Brian Marshall, Apple currently has an exclusive deal with AT&T until June 2010. He also reported in a recent interview that Apple is getting a $450 subsidy from AT&T for each iPhone it sells.
Apple iPhone Ad – Did You See My Email? from Arik Hesseldahl on Vimeo.
Apple iPhone Ad – What Time’s The Movie? from Arik Hesseldahl on Vimeo.
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