An entirely separate site, Google, has managed to get a Dutch community news site successfully sued.
Klup.nl, a network of user-edited news portals, has been sued by a local BMW dealer, Zwartepoorte, because a Google search for “Zwartepoorte + bankrupt” returned a page description, or “snippet”, that supposedly gave the impression that the local BMW dealer has gone bankrupt.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
What’s most surprising is that no-one at Klup.nl had ever even written a story about Zwartepoorte and bankruptcy, Google’s algorithm had joined together two unrelated sentences from the site for its index abstract.
Google had summarized it with the following snippet (translated into English):
“Complete name: Zwartepoorte Specialiteit: BMW…This company has been declared bankrupt, it has been acquired by the motordealer I have worked for Boat Rialto…”
Klup.nl owner Miljoenhuizen.nl told De Telegraaf :
“If the search result were to imply or insinuate that Zwartepoorte has gone bust, it would be Google’s responsibility, not ours.”
Nevertheless, a judge has ruled that the website Miljoenhuizen.nl is liable and the site was ordered to fix its own site in such a way that Google couldn’t make the same mistake again – failure to comply would mean a €500-a-day fine.
Klup.nl founder Nico Schoonderwoerd has been in touch with us and shared his letter to Google requesting assistance (pasted below). If you’re reading this and you are able to give any assistance or provide evidence of a comparable case internationally – please leave your contact details in comments or be in touch with me via email at email@example.com.
Last Wednesday the Dutch court for urgent affairs (voorzieningenrechter) ordered me to do the following:
veroordeelt Schoonderwoerd om binnen twee dagen na betekening van dit vonnis de inrichting van de website www.klup.nl zodanig aan te passen en aangepast te houden, dat niet langer via deze website, door middel van de zoekmachine van Google, een zoekresultaat wordt weergegeven waarin de onjuist indruk wordt gewekt dat Zwartep00rte fai11iet is
which says that I have to change klup.nl such that no longer a search result is displayed which gives the wrong impression that Zwartep00rte is bankrupt.
Directly after this verdict I have updated the page zwartep00rte.bedrijven.klup.nl such that the word “fai11iet” is no longer mentioned, therefore excluding the possibility for the Google system to combine the words “fai11iet” and “Zwartep00rte”.
This combination of these search terms leads in Google to the following page:
Volledige naam: Zwartep00rte Specialiteit: BMW … Dit bedrijf is fai11iet verklaard, het is overgenomen door het motorhuis Ik heb bij Boot Rialto gewerkt …
zwartep00rte.bedrijven.klup.nl/ – 12k – In cache – Gelijkwaardige pagina’s –
As you may know, the search result will only be updated once the Google crawler passes by the website. As the verdict of the judge leaves room for interpretation, this may mean that the verdict is not correctly executed, and I will be held responsible for this. I am to pay 500 euros for every day that I do not comply with this verdict (which is attached).
My urgent request