According to the fourth annual BrandZ top 100 global brands ranking, Google is now worth 25% more than Microsoft and is the first company to surpass the $100 billion value mark.
Microsoft is number two at $76.2 bn, and Coca-Cola enters the top three for the first time at $67.6 bn.
Despite the current economic climate, the value of the top 100 brands has increased 2% since last year, to $2 trillion - a marginal increase of 1.7 percent.
The through devices such as the iPhone and BlackBerry has led to huge increases for the mobile operators category as a whole, driven by demand for data services. Vodafone enters the top 10 for the first time this year (+45 percent).
To value a brand, three factors are taken into account: a company’s earnings under the banner of the brand, how much the earnings are attributable to the brand; and the brand multiple – the growth potential of the earnings.
What continues to surprise me is that Google’s growth has been fueled mostly by one product. You can view the full report here.
Google will be first for next more 10 years
Well, the thing that amazes me is that Google is much younger then Microsoft and yet by being a free service they manage to outrank them.
Advertising is very powerful mechanism, huh?
~Igor
Imagine if there was a production company that could potentially pay you for every time you referred someone to watch their movie.
What if something so simple was able to provide you with a reliable, LIFELONG MONTHLY INCOME and it was backed by a DEBT … FREE, INC500 listed corporation?
Every hour of every day, thousands of people worldwide are watching a short 7 minute animated movie online and their lives are changiLeer más
¡La Carrera de Internet ha Empezado! — Global Domains International, Inc.
Fuente: http://www.e-vidal.ws
Imagínese que existiera una compañía de producción que prácticamente le pagara por invitar a otras personas a ver su película.
Interesting point regarding Google success mostly goes to one product. It’s advertising platform success is mostly because of their domination and market share in the search category, but they’ve been busy innovating as well.
And with all the acquisitions in mobile, one can’t help but think that as we begin to use smart phones more that they’ll be a major player as well. Especially since they came out with their own phone!
I like your style man – you have a new subscriber. To the above commentator who wants you to explain every little detail: don’t be so bloody idle
These companies clearly know the value of a good brand.
Here are ten benefits of having a super brand!
http://byrnesconsulting.com/2010/03/23/ten-benefits-of-a-super-brand/
Mike Byrnes, President
Byrnes Consulting, LLC
http://byrnesconsulting.com/
http://twitter.com/ByrnesConsultin
Who holds the title and what is the worth for 2010?
Yeah, I think so too.