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	<title>Comments on: Giving Google a bit of Latitude</title>
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		<title>By: Guest Post on The Next Web – Giving Google a bit of Latitude &#124; itsgeekto.me</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378537</link>
		<dc:creator>Guest Post on The Next Web – Giving Google a bit of Latitude &#124; itsgeekto.me</dc:creator>
		<pubDate>Tue, 18 Jan 2011 21:45:48 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378537</guid>
		<description>[...] Our digital biographer and good friend David Petherick asked me the other day about writing a guest post on The Next Web. He and I share a passion for what Google&#8217;s Latitude and the potential it hols, so that seemed a great topic to explore further. My guest post is online now, and David and I both hope the conversation about Latitude will continue to grow. Giving Google a bit of Latitude [...]</description>
		<content:encoded><![CDATA[<p>[...] Our digital biographer and good friend David Petherick asked me the other day about writing a guest post on The Next Web. He and I share a passion for what Google&#8217;s Latitude and the potential it hols, so that seemed a great topic to explore further. My guest post is online now, and David and I both hope the conversation about Latitude will continue to grow. Giving Google a bit of Latitude [...]</p>
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		<title>By: Mainstreaming Location Based Services &#124; itsgeekto.me</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378536</link>
		<dc:creator>Mainstreaming Location Based Services &#124; itsgeekto.me</dc:creator>
		<pubDate>Tue, 18 Jan 2011 21:38:05 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378536</guid>
		<description>[...] information in return.  Google Latitude presented a great example of potential. I wrote about it here in February. I held great hope for Latitiude and a rise in LBS, but Google utterly failed to [...]</description>
		<content:encoded><![CDATA[<p>[...] information in return.  Google Latitude presented a great example of potential. I wrote about it here in February. I held great hope for Latitiude and a rise in LBS, but Google utterly failed to [...]</p>
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		<title>By: Ken Camp</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378535</link>
		<dc:creator>Ken Camp</dc:creator>
		<pubDate>Tue, 17 Feb 2009 03:23:29 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378535</guid>
		<description>Andrew,

You make a great point about the privacy or control of actually submitting your location and the stalker potential. For a time Sheryl and I always logged in at whatever restaurant we might be having dinner at. We had a couple of non-threatening epiphanies in that process that made us realize we were opening ourselves up to unwanted visitors potentially. I agree with the element of control. Perhaps part of the reason we&#039;re so much more amenable to Latitude is due to our own growth in understanding location based services and who we allow to know where we are. That points out to me the need for real solid education about how the services might be used.

I don&#039;t really agree about Dodgeball, but that could be my own ignorance. I saw Dodgeball as a bar pickup application more than anything. It seemed oriented at the young, hip clubbing crowd. I always thought it was doomed to fail and was surprised how long it lingered. I see Latitude as quite different, but do agree that positioning in the services market and support/education will be key.

I absolutely agree that the driving force behind Google&#039;s release is so they can shove location based advertising as the next moneymaking service in their ad arsenal.</description>
		<content:encoded><![CDATA[<p>Andrew,</p>
<p>You make a great point about the privacy or control of actually submitting your location and the stalker potential. For a time Sheryl and I always logged in at whatever restaurant we might be having dinner at. We had a couple of non-threatening epiphanies in that process that made us realize we were opening ourselves up to unwanted visitors potentially. I agree with the element of control. Perhaps part of the reason we&#8217;re so much more amenable to Latitude is due to our own growth in understanding location based services and who we allow to know where we are. That points out to me the need for real solid education about how the services might be used.</p>
<p>I don&#8217;t really agree about Dodgeball, but that could be my own ignorance. I saw Dodgeball as a bar pickup application more than anything. It seemed oriented at the young, hip clubbing crowd. I always thought it was doomed to fail and was surprised how long it lingered. I see Latitude as quite different, but do agree that positioning in the services market and support/education will be key.</p>
<p>I absolutely agree that the driving force behind Google&#8217;s release is so they can shove location based advertising as the next moneymaking service in their ad arsenal.</p>
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		<title>By: Andrew Hyde</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378534</link>
		<dc:creator>Andrew Hyde</dc:creator>
		<pubDate>Tue, 17 Feb 2009 01:09:19 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378534</guid>
		<description>&quot;In the recent past, Brightkite has provided one of the most popular location based services, but with the painfully cumbersome twist that users must manually look up their location and check in.&quot;

There is a level of privacy that submitting where you check in protects.  If I didn&#039;t get to pick the privacy of the checkins, it would be stalkerati, not a service.  

Latitude was launched in the same week they killed Dodgeball, I doubt Google will do anything with this besides target ads.</description>
		<content:encoded><![CDATA[<p>&#8220;In the recent past, Brightkite has provided one of the most popular location based services, but with the painfully cumbersome twist that users must manually look up their location and check in.&#8221;</p>
<p>There is a level of privacy that submitting where you check in protects.  If I didn&#8217;t get to pick the privacy of the checkins, it would be stalkerati, not a service.  </p>
<p>Latitude was launched in the same week they killed Dodgeball, I doubt Google will do anything with this besides target ads.</p>
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		<title>By: Stardust Global Ventures &#187; The Next Web Conference 2009</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378533</link>
		<dc:creator>Stardust Global Ventures &#187; The Next Web Conference 2009</dc:creator>
		<pubDate>Fri, 13 Feb 2009 21:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378533</guid>
		<description>[...] I had an opportunity to write a guest post on TheNextWeb. It&#8217;s one of the thought-leading sites with a team of contributors I really [...]</description>
		<content:encoded><![CDATA[<p>[...] I had an opportunity to write a guest post on TheNextWeb. It&#8217;s one of the thought-leading sites with a team of contributors I really [...]</p>
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		<title>By: sagar</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378532</link>
		<dc:creator>sagar</dc:creator>
		<pubDate>Fri, 13 Feb 2009 09:53:25 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378532</guid>
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		<title>By: LOST Would Be Found with Google MyTracks &#124; MMM</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378531</link>
		<dc:creator>LOST Would Be Found with Google MyTracks &#124; MMM</dc:creator>
		<pubDate>Thu, 12 Feb 2009 20:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378531</guid>
		<description>[...] Giving Google a bit of Latitude (thenextweb.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Giving Google a bit of Latitude (thenextweb.com) [...]</p>
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		<title>By: Stardust Global Ventures &#187; Guest Post on The Next Web - Giving Google a bit of Latitude</title>
		<link>http://thenextweb.com/2009/02/12/google-latitude-raises-bar-for-location-based-services/#comment-378530</link>
		<dc:creator>Stardust Global Ventures &#187; Guest Post on The Next Web - Giving Google a bit of Latitude</dc:creator>
		<pubDate>Thu, 12 Feb 2009 16:58:05 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.com/?p=11737#comment-378530</guid>
		<description>[...] Our digital biographer and good friend David Petherick asked me the other day about writing a guest post on The Next Web. He and I share a passion for what Google&#8217;s Latitude and the potential it hols, so that seemed a great topic to explore further. My guest post is online now, and David and I both hope the conversation about Latitude will continue to grow. Giving Google a bit of Latitude [...]</description>
		<content:encoded><![CDATA[<p>[...] Our digital biographer and good friend David Petherick asked me the other day about writing a guest post on The Next Web. He and I share a passion for what Google&#8217;s Latitude and the potential it hols, so that seemed a great topic to explore further. My guest post is online now, and David and I both hope the conversation about Latitude will continue to grow. Giving Google a bit of Latitude [...]</p>
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