This is funny: http://tinyurl.com/dzxyz2

tip @techmeme http://tinyurl.com/dzxyz2

Of *course* the BBC will have its own microblogging service. That's why I want identi.ca to have a 1-click install. http://bit.ly/3YTL4a

RT @davewiner: Of course the BBC will have its own microblogging service. why I want identi.ca to have 1-click install. http://bit.ly/3YTL4a

Of *course* the BBC will have its own microblogging service. http://bit.ly/3YTL4a (via @davewiner)

The BBC + all TV stations promote the use of SMS constantly, SMS makes money for mobile operators (and for the BBC), so given that line of thinking they should stop getting users to SMS in?

They have also long had 'share on delicious/digg/etc..' which promotes those services via its website (and am sure have had mentions on Radio + TV).

Micro-blogging and the realtime social web is here to stay - the BBC cannot just sit by and ignore online trends, they have in this instance perhaps moved very rapidly which is what is causing this reaction. But I cannot see (and hope) that they will throttle back.

No doubt a great point Nick, with regard to SMS though...SMS does help profit a number of different companies so it doesn't benefit just one particular company.

It's true that the BEEB also place the "share on digg/delicious" on their news stories but it's still hardly the same levels of promotion Twitter is currently getting.

Anyway, i'm not really saying the BBC definitely should, rather just putting the idea out there...If they did, they could easily use identi.ca or an equally "open" service which could essentially provide the best of both worlds...openness (posting/tweeting into and out of) and also ensure the BBC aren't seen to be promoting one service so heavily.

Should the BBC create their own? No. The reason Twitter works is because it has critical mass. There are many twitter clones, some are probably better than Twitter but it's not where the users are.
Secondly, the BBC already gets criticised for spending money on projects others deem outside its remit.

I also note that many shows have mentioned - and used - Facebook and youtube a lot, both of which carry advertising, so not so sure if they will need to tone down the mentions. The media are like little kids, either they are either obsessed by something or show no interest, no in between!

People are always bemoaning the things that BBC presenters plug on their shows.

I know the BBC have editorial guidelines and are a non commercial station and that Twitter is a commercial product. But I believe that strong long term value from the BBC is provided by their presenters talking about things that are going on in the world that their listeners care about.

I see Twitter as being a hot topic in the same way any of the other things they talk about on these shows.

Take this example: When a top flight footballer such as Cristiano Ronaldo does something worth talking about, like writing off his Ferrari, he becomes a hot topic and BBC presenters therefore start talking about him a lot.

Whatever anyone says, Cristiano Ronaldo and any other top flight sportsmen can be considered a commercial brand. Any time his name is mentioned in the media, it is boosting press for Manchester United and also his commercial sponsors.

The same applies for a lot of other things in life. If the moaning bandwagon had their way the BBC would be an incredibly boring service, where there was nothing of relevance or excitement discussed, due to very limited topic choice.

Also, presenters are people just like anyone else and they want to talk about what matters in their lives. Twitter has had a profound impact on a number of people within the BBC, due to its groundbreaking use in keeping people up to date.

I've noticed that many breaking BBC news stories have cited Twitter as their source.

Whether people like it or not, Twitter is going to be talked about everywhere, just like Coca Cola.

inspiring/insane/funny/boring: http://tinyurl.com/dzxyz2

Twitter numbers have seriously taken off but not twitter use. How many brits can you tweet replies to and expect an answer from within the next 20 minutes? Most of the time none. How many of them have less than 200 tweets, possibly over ninety percent. How many are following celebs, most of them.

This does not seem to have had a positive effect on the quality of conversations yet. At the moment it's much quieter than it used to be.

As to presenters and others speaking about twitter the most interesting (non BBC though) thing is hearing Leo Laporte say that he does not like twitter as much as he used to. That's an interesting trend. He says it's due to brand but I think it's to do with how the site has changed, the user base has changed.

The early adopters are leaving, replaced by mid adopters and they are going through a reformatting of twitter.

I don't know whether you see the same happening.

Is it possible that the BBC are actually gaining value from Twitter but not actually paying. Here they are getting a tool that let's them harness their listeners and creates some actions for their brand for which they aren't even having to pay. Maybe it's the BBC who should consider paying and not Twitter? Just a crazy thought but certainly the other side of the coin.

Of course they're gaining value. It's a great way for them to send out and receive feedback from their viewers whether they're at home with their laptops or on the move with their phones. It's also really easy to use.

I've seen a few other broadcasters use twitter such as Arte, France24, NYtimes and many more. The only difference is that it's in England and it's well known individuals.

The question is whether this is sustainable or whether it's just a new fad.

BBC-luisteraars ergeren zich aan dj's die reclame maken voor Twitter. http://bit.ly/3YTL4a @brewbart nog geen klachten van Sp!ts-lezers?

Are we really taking what seems to be two commentators on a blog as reflective of "BBC radio listeners" now?

I worry that sometimes when it comes to what's reflective of BBC radio listeners, it's those who shout the loudest and drown out the silent majority, who think they can control the BBC's direction.

A prime example of this was when a small number of 6Music listeners attempted to get George Lamb off 6Music. They had nothing better to do than whinge and moan, and it gave the impression that not many people appreciated his show.

When really, there were far more people too busy enjoying themselves listening to his show rather than bothering to argue against these "online trolls".

This point was proven when Lamb won the rising stars DJ award in 2008.

So yes, lesson here is be careful about what you take as being reflective of any cross section of people, as those who are unhappy tend to sound off disproportionately.

Seems Twitter is blowing up in the UK off the back of 'celebrity' users, most of whom appear to work at the BBC: http://bit.ly/3YTL4a