Microsofts marketing strategy: there is no such thing as bad publicity
Written on 13th January 2009
22 COMMENTS 
Patrick de Laive, Internet entrepreneur and co-founder of The Next Web Conference. Twitter: @patrick
I wonder what the guys ‘n girls are thinking at Microsoft HQ. Meet Herman and Sheila, two fictional Microsoft employees at the marketing department.
Herman: Hey Sheila, we need to do something. How do we get as much attention as Apple does?
Sheila: You’re right, we need to do something. We have to come up with a strategy that moves people, we need to bring Microsoft back to the people.
Herman: So true Sheila, HIGH FIVE!
Sheila: Ok ok lets come up with a cool marketing campaign…
Herman: Well you know that we can’t come up with a cool marketing campaign, we’re not creative enough to do so. But what about making a series of marketing campaigns which are lame and truly suck, that should be something people talk about and will write about.
Sheila: Well that is not such a bad idea, not a bad idea at all in fact. There is no such thing as bad publicity! Lets go for it!
Well, they sure did it with this new add for music making software Microsoft Songsmith.
I love the quote of dad: “Its a Microsoft product right, so its pretty easy to use”
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I agree that bad publicity is good publicity but you have to twist it that way left alone it is still bad http://tinyurl.com/a3wyxq
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Another interesting spin on product marketing by Microsoft. http://tinyurl.com/a3wyxq
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Another interesting spin on product marketing by Microsoft. hmm… http://tinyurl.com/a3wyxq
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Nachdem ich das Video ( http://bit.ly/A7Xj ) gesehen habe, dachte ich das wäre nen Witz.. aber nein.. http://bit.ly/xHxo ..ich bin sprachlos
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