84% of Corporate Blogs Lack Soul. And Suck

84% of Corporate Blogs Lack Soul. And Suck

The Influential Marketing Blog wants us to consider a piece of data that leads a new Forrester Research report (register to download): only one in six consumers (just 16%) trust company blogs. In other words, 84% of corporate blogs today probably suck.

Image representing Forrester Research as depic...I’m not surprised, most corporate blog I stumble upon are blogs without a soul, but with press releases. Moreover, the pieces of personal PR are often isolated, living a life within the .com domain of the company. No outgoing trackbacks, social media presence, or articles about phenomena outside the safe haven of the offices.

New York, are you ready?

We’re building Momentum: an all killer, no filler event this November.

Therefore, Forrester Research argues that a blog has to be part of a larger social media strategy. Teach a PR person the fine art of community management 2.0. Give him a free pass for Twittering, Digging, Stumbling, and blogging all the day. Read Naked Conversations, for crying out loud.

Oh, and don’t forget to have a look at some fine examples. Quintura from Russia (read the story behind it here) and Digital Nomads by Dell (another story here).

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