The Influential Marketing Blog wants us to consider a piece of data that leads a new Forrester Research report (register to download): only one in six consumers (just 16%) trust company blogs. In other words, 84% of corporate blogs today probably suck.
I’m not surprised, most corporate blog I stumble upon are blogs without a soul, but with press releases. Moreover, the pieces of personal PR are often isolated, living a life within the .com domain of the company. No outgoing trackbacks, social media presence, or articles about phenomena outside the safe haven of the offices.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Therefore, Forrester Research argues that a blog has to be part of a larger social media strategy. Teach a PR person the fine art of community management 2.0. Give him a free pass for Twittering, Digging, Stumbling, and blogging all the day. Read Naked Conversations, for crying out loud.
- SitePoint Blogs: 15 Companies That Really Get Corporate Blogging
- Online Marketing Blog: 5 Reasons Why Business Blogs Fail
- Dutchproblogger.com: 7 essential tips for corporate bloggers who want to write remarkable content (disclosure: that’s my personal blog)
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