Comments on: Befriend a brand on Webjam http://thenextweb.com/2008/09/10/befriend-a-brand-on-webjam/ International technology news, business & culture Wed, 15 Feb 2012 01:42:34 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Yann Motte http://thenextweb.com/2008/09/10/befriend-a-brand-on-webjam/#comment-366440 Yann Motte Wed, 10 Sep 2008 13:13:32 +0000 http://thenextweb.org/?p=4221#comment-366440 Thank you Ernst-Jan for your post about Webjam Branded Services. Let me just highlight that Webjam is about going beyond « befriending » a brand through the current Ads disguised as pages that you can find on the big social networks. Webjam is about giving brands the power to let users create and manage content & interactions within a branded environment : the Other Side readers do not « befriend » the Other Side but can actually create their own blog if not entire communities within The Other Side thanks to replicable templates (here the little TV screen on the right of http://www.theothersidemag.co.uk ) . In the same manner, a wedding magazine could let users create their wedding sites from the wedding template(s) they have prepared for them like on our example http://www.weddingcommunities.com/ ; Greenpeace also could let volunteers create in few minutes from « activist templates » communities to denounce a specific event. We indeed do believe that the next steps for brands and organisations is to let micro-communities flourish and inter-connect within their environment. Providing the market with tools to achieve just that is exactly what sets us appart as we think people will graduate from just managing profiles to spend more time achieving a specific purpose within their networks, as you can see on http://www.webjam.com/ym/eyeswideopen/$thoughts_ideas_opinions_/2008/09/10/what_if_c_in_ugc_stands_for_for_communities_not_for_content_anymore_ Yann Motte, co-founder & CEO, Webjam http://www.webjam.com/branded_services Thank you Ernst-Jan for your post about Webjam Branded Services. Let me just highlight that Webjam is about going beyond « befriending » a brand through the current Ads disguised as pages that you can find on the big social networks. Webjam is about giving brands the power to let users create and manage content & interactions within a branded environment : the Other Side readers do not « befriend » the Other Side but can actually create their own blog if not entire communities within The Other Side thanks to replicable templates (here the little TV screen on the right of http://www.theothersidemag.co.uk ) . In the same manner, a wedding magazine could let users create their wedding sites from the wedding template(s) they have prepared for them like on our example http://www.weddingcommunities.com/ ; Greenpeace also could let volunteers create in few minutes from « activist templates » communities to denounce a specific event. We indeed do believe that the next steps for brands and organisations is to let micro-communities flourish and inter-connect within their environment. Providing the market with tools to achieve just that is exactly what sets us appart as we think people will graduate from just managing profiles to spend more time achieving a specific purpose within their networks, as you can see on http://www.webjam.com/ym/eyeswideopen/$thoughts_ideas_opinions_/2008/09/10/what_if_c_in_ugc_stands_for_for_communities_not_for_content_anymore_

Yann Motte, co-founder & CEO, Webjam
http://www.webjam.com/branded_services

]]>