World’s largest and most influential technology blog TechCrunch finally got the design its content deserved. When I was introduced in the world of tech last year, I was surprised by the amateurish looks of the top blogs. The only one who did it for me was ReadWriteWeb, with its clean, red, and well-thought over lay-out.
But now that has changed. With the redesign, the ads have been tamed – orderly structured at the right and top -, the network links better highlighted, and – most importantly, TechCrunch has adopted the magazine style. No more endless texts, but short excerpts on the frontpage. By choosing this approach, TechCrunch’s design becomes more accessible for less web-savvy people who aren’t used to the overabundance of text. Maybe we should consider that at The Next Web as well.
(I’m not the only thinking this, I guess after RWW and TechCrunch adopting the magazine lay-out, more blogs will follow)
Here’s a short overview of Techcrunch’s design during the years: