Glam Media expands to Germany, acquires Codex media

Written on 18th July 2008                                                                                                              4 COMMENTS
Joop Dorresteijn, East Asia correspondent

Samir Arora (left) together with TED founder Richard Saul Wurman

Glam media is expanding to Europe and has announced another acquirement in their pursuit. We reported that the female-orientated vertical-advertising company had used their last funding round of a whopping $85 million (54 million euro) to acquire London based Monetize five weeks ago. It seems that Glam is pursuing a German representation as well, as they are working together with Hubert Burda Media and the acquired Codex Media to accelerate their launch in Germany.

Codex had four employees and the founder will operate as the director of sales for Glam Media in Germany, terms are not revealed. “Germany is one of the most advanced advertising markets in the world, we are thrilled to launch Glam Media Germany today at Berlin Fashion Week together with our strategic partner Hubert Burda Media. Glam is committed to leveraging premium content from our network publishers to help German brand advertisers reach the focused women audience.” tells Samir Arora, chairman and CEO, Glam Media. Hubert Burda Media has a leading position in Germany for the People & Style market with a market share of 35%, but is not specifically aimed at the female market, could the 1.3 billion “Glam Scam”, suggesting that Glam isn’t really focused on women sites anymore be true?