Comments on: VideoPlaza: right place and time for a video ad overlay service http://thenextweb.com/2008/07/13/videoplaza-right-place-and-time-for-a-video-ad-overlay-service/ International technology news, business & culture Wed, 15 Feb 2012 08:17:46 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Why MIG69 is cool enough to be our sponsor « TheNextWeb.com http://thenextweb.com/2008/07/13/videoplaza-right-place-and-time-for-a-video-ad-overlay-service/#comment-364652 Why MIG69 is cool enough to be our sponsor « TheNextWeb.com Thu, 15 Jan 2009 12:03:15 +0000 http://thenextweb.org/?p=1603#comment-364652 [...] VideoPlaza: right place and time for a video ad overlay service [...] [...] VideoPlaza: right place and time for a video ad overlay service [...]

]]> By: Jack http://thenextweb.com/2008/07/13/videoplaza-right-place-and-time-for-a-video-ad-overlay-service/#comment-364651 Jack Mon, 14 Jul 2008 12:26:20 +0000 http://thenextweb.org/?p=1603#comment-364651 I know it's not fashionable, but I'm fairly certain we'll see the resurgance of pre-roll over and above these sort of services. People like to moan about pre-roll because it's 'intrusive' but just means it's actually being noticed. Banner and buttons have their place but it's not for brand building. Much of the potential for online advertising growth will be from brand focused TV advertisers. There's little doubt that pre-roll and other video advertising (i.e. the advertising itself is video) is more effective for raising brand awareness than a banner ever will be. The sort of advertising that VideoPlaza has might be great for direct response/CPA activity, but not for the sort of large scale campaigns that standardised pre-roll formats can deliver. I know it’s not fashionable, but I’m fairly certain we’ll see the resurgance of pre-roll over and above these sort of services. People like to moan about pre-roll because it’s ‘intrusive’ but just means it’s actually being noticed.

Banner and buttons have their place but it’s not for brand building. Much of the potential for online advertising growth will be from brand focused TV advertisers.

There’s little doubt that pre-roll and other video advertising (i.e. the advertising itself is video) is more effective for raising brand awareness than a banner ever will be. The sort of advertising that VideoPlaza has might be great for direct response/CPA activity, but not for the sort of large scale campaigns that standardised pre-roll formats can deliver.

]]> By: VideoPlaza funded by Creandum, Henrik Torstensson and Magnus Hultman | Sorosh Tavakoli | VideoPlaza http://thenextweb.com/2008/07/13/videoplaza-right-place-and-time-for-a-video-ad-overlay-service/#comment-364650 VideoPlaza funded by Creandum, Henrik Torstensson and Magnus Hultman | Sorosh Tavakoli | VideoPlaza Mon, 14 Jul 2008 09:01:38 +0000 http://thenextweb.org/?p=1603#comment-364650 [...] In the press: PaidContent, NewTeeVee, The Alarm:Clock, theNextWeb, Internetworld, Resume, Dagens Media & [...] [...] In the press: PaidContent, NewTeeVee, The Alarm:Clock, theNextWeb, Internetworld, Resume, Dagens Media & [...]

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