Comments on: Study: internet nearly twice as influential as television in Germany, France and UK

By: 研究指出:在英國、法國和德國網路對消費者的影響力將近電視的兩倍 - MMDays

研究指出:在英國、法國和德國網路對消費者的影響力將近電視的兩倍 - MMDays — Fri, 04 Jul 2008 06:49:17 +0000

[...] via:TheNextWeb [...]

By: Siddharth Surana

Siddharth Surana — Tue, 01 Jul 2008 15:13:46 +0000

Probably.. and in the countries the survey was done would only have a handful of people who do not use the internet.

It might sound unfair to you, but I would like the survey to have similar percentage on non-net users so that whatever skew it might have had (negligible in most cases) would be corrected.

By: Robin Wauters

Robin Wauters — Tue, 01 Jul 2008 13:04:52 +0000

@Marco: I agree, but I’d argue that a number of trendwatchers have been proclaiming mobile usage would overtake the web since 2002 as well and it hasn’t happened.

@Siddharth: I’m sorry, but I don’t see it that way. What’s a “100% net audience”? I’d say the surveyees are exactly the kind of people who can compare media because they consume (or have consumed) others as well. People who’ve never been on the web would probably not claim the internet is more influential than tv, duh. You could argue that the numbers get skewed a little, but calling it fair and unbiased is … well, unfair.

By: Siddharth Surana

Siddharth Surana — Tue, 01 Jul 2008 11:05:38 +0000

The report does highlight a few points, but as dirk stated you can’t base it on 100% net audience. Need a fair and unbiased universe.

That said, report was still insightful.

By: Marco

Marco — Tue, 01 Jul 2008 07:34:24 +0000

The article points to the speed at which the internet has transformed life at the turn of the millennium. However, some
saw this trend 10 years ago (giving rise to the tech bubble, many would argue), while others are content to read the surveys. The question today is this: Who is willing to bet on the mobile phone ranking higher than TV by 2015? I predict emerging markets will pull adoption.

By: Robin Wauters

Robin Wauters — Mon, 30 Jun 2008 19:02:50 +0000

Hi Dirk,

Yes … but no. Think about it. Surveyed internet users are more likely to have consumed TV, radio and printed media in the past, before the web was around, or are still doing so. Why wouldn’t they be representative with regards to their view on the influence these media have on them, just because they were surveyed on the net?

By: Dirk Olbertz

Dirk Olbertz — Mon, 30 Jun 2008 15:41:05 +0000

What a stupid survey! Of course the internet got such a big share, when you base your survey on internet users only.

Guess how it looked, if you would focus on newspaper or magazin readers, or people who spent most of their time in front on the TV?