The Next Web

Serious pie-throwing during PLUGG’s start-up rally

Written on March 19, 2008 – 1:01 pm
Ernst-Jan Pfauth, editor in chief

Start-up rallies can be disastrous. Take the start-up rally at Le Web 3 for example. They had installed a start-up dock over there, which was a nice place to rest for most attendees. On top of that, the jury consisted of a few ‘I’m playing with my Blackberry’-guys. So the entrepreneurs saw a disinterested crowd and turned really nervous. I couldn’t watch it.

Here at PLUGG it’s totally different. Start-ups present on the main stage in two rally’s of ten companies. They only have two minutes, short ‘n’ sweet, and were encouraged to ‘act excited’, since if they aren’t excited about their own product, who will? That’s what I’m talking about!

The guys from Bragster really got the point. It’s a service on which friends can dare each other to something incredibly stupid. And it works, the people and the press love it. Moreover, rapper 50 cent is registered as well. What more can you ask for?

One of the team members of the French Bragster team challenged his colleague Niko to ‘throw a pie in Bertrand’s face’. So guess what happened when the two enthusiastic guys walked up the stage? Exactly, Bertrand’s world suddenly consisted of just pie and whipped cream. The audience was stunned.

After a rally, this very same audience had the opportunity to rate the start-ups. I won’t be surprised when Bragster really gained some points just by bringing the idea of their very fun start-up into practice.

Update: There you have it: Bragster is one of the tree finalists at the Plugg startup rally.

More about the other start-ups in the upcoming weeks, that’s a promise!

I hope you like that post!

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bragster, brussels, conference, plugg2008, presentation, Start-ups