Comments on: Google could really hurt brand monitoring tools

By: Yakov

Yakov — Wed, 12 Mar 2008 07:54:52 +0000

Quintura (www.quintura.com) search cloud can be a brand monitoring tool. Make a search for your name on http://www.quintura.com and embed a resulting Quintura search cloud onto your blog or site page to watch changes in related keywords in the search cloud overtime.

By: Marijn Deurloo

Marijn Deurloo — Tue, 11 Mar 2008 21:20:46 +0000

In 2000 I started a similar service named Newsguard (www.newsguard.com / http://www.newsguard.nl) with 2 friends.

There were companies willing to pay for a branded service like this for their own customers, but not many companies willing to pay for the “scan”-service.

Then the bubble burst and we all went back to work.

By: Andy Beal

Andy Beal — Tue, 11 Mar 2008 17:54:59 +0000

If Google wanted to enter the online reputation monitoring space, they could have expanded Google Alerts with ease. I chatted to both Matt Cutts and Brett Crosby of Google and I get the impression Google’s not looking to get into this space.

Thanks for the Trackur mention! I encourage everyone to sign up for a free trial and let me know what they think.