http://thenextweb.com/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/ International technology news, business & culture Wed, 15 Feb 2012 08:22:25 +0100 hourly 1 http://wordpress.org/?v=3.3.1 http://thenextweb.com/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360219 Ernst-Jan Pfauth Mon, 14 Jan 2008 22:13:27 +0000 http://thenextweb.org/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360219 @LivePaola, sorry about that, I meant the total advertising in Israel, and mixed it up with another sentence. Thanks for correcting me. @LivePaola, sorry about that, I meant the total advertising in Israel, and mixed it up with another sentence. Thanks for correcting me.

]]> http://thenextweb.com/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360218 LivePaola Mon, 14 Jan 2008 21:20:56 +0000 http://thenextweb.org/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360218 How is $90 million "10% of the size of the world's [Internet] advertising pie"? It's probably closer to a quarter of a percentage point of the worldwide market. See following links for global estimates (by Zenith Optimedia) and US estimates, with some comments about global market size (by JP Morgan). http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece http://www.techcrunch.com/2008/01/02/jpmorgan-predicts-2008-will-be-nothing-but-net/ How is $90 million “10% of the size of the world’s [Internet] advertising pie”? It’s probably closer to a quarter of a percentage point of the worldwide market. See following links for global estimates (by Zenith Optimedia) and US estimates, with some comments about global market size (by JP Morgan).
http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece
http://www.techcrunch.com/2008/01/02/jpmorgan-predicts-2008-will-be-nothing-but-net/

]]> http://thenextweb.com/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360217 Jerry Mon, 14 Jan 2008 17:58:02 +0000 http://thenextweb.org/2008/01/14/yahoo-enters-the-israeli-market-forfeits-brand-recognition/#comment-360217 I reckon Yahoo will use the settled brand fo Walla, instead of risking any negative connotations Israeli might have with the brand name Yahoo. Something they should have done with MyBlogLog, for instance. I reckon Yahoo will use the settled brand fo Walla, instead of risking any negative connotations Israeli might have with the brand name Yahoo. Something they should have done with MyBlogLog, for instance.

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