Comments on: The Big Book of Successful European Social Networks http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/ International technology news, business & culture Wed, 16 May 2012 20:26:19 +0200 hourly 1 http://wordpress.org/?v=3.3.2 By: Greeting Cards Cafe http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359389 Greeting Cards Cafe Thu, 29 May 2008 15:16:49 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359389 check this out! www.greetingcardscafe.com its a 100% irish website directed at irish americans livign in america. it a quick,cheap and personal way to send cards home to family/friedns in ireland! and dont forget fathers day is comign up soon! JUNE 17TH!!!!!!!!!!!!! www.greetingcardscafe.com check this out! http://www.greetingcardscafe.com

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and dont forget fathers day is comign up soon!

JUNE 17TH!!!!!!!!!!!!!

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]]> By: Plugg - small country but still great people (talents) in here « iStockCV blog http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359388 Plugg - small country but still great people (talents) in here « iStockCV blog Sun, 06 Apr 2008 14:51:18 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359388 [...] Bogaert, CEO & co-founder of Netlog, one of Europe’s leading social networks (Belgian company by the way) came up with the issues [...] [...] Bogaert, CEO & co-founder of Netlog, one of Europe’s leading social networks (Belgian company by the way) came up with the issues [...]

]]> By: Second round of start-ups that are shaping the next web http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359387 Second round of start-ups that are shaping the next web Thu, 03 Apr 2008 15:19:05 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359387 [...] social networks. I’ve written some stories about them, my favorite one is about their Turkish adventure. The guys from Netlog said they’re doing ‘pretty well’. Talking about [...] [...] social networks. I’ve written some stories about them, my favorite one is about their Turkish adventure. The guys from Netlog said they’re doing ‘pretty well’. Talking about [...]

]]> By: Battle for Europe continues with translations of Facebook and LinkedIn http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359386 Battle for Europe continues with translations of Facebook and LinkedIn Mon, 03 Mar 2008 16:07:09 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359386 [...] language support - is pretty effective. One of Europe’s largest social networks Netlog can certainly confirm that. They hired two two Turkish students to translate the service for a 1000 dollars. It took the [...] [...] language support – is pretty effective. One of Europe’s largest social networks Netlog can certainly confirm that. They hired two two Turkish students to translate the service for a 1000 dollars. It took the [...]

]]> By: Ivo http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359385 Ivo Fri, 18 Jan 2008 08:55:08 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359385 Let's see what happens now that the US Godzilla's come to Europe: http://www.web20friends.net/?q=europe+social+network and http://www.web20friends.net/?q=hyves+OR+netlog+OR+bahu+OR+studivz Let’s see what happens now that the US Godzilla’s come to Europe: http://www.web20friends.net/?q=europe+social+network and http://www.web20friends.net/?q=hyves+OR+netlog+OR+bahu+OR+studivz

]]> By: Facebook: Coming to a Country Near You http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359384 Facebook: Coming to a Country Near You Thu, 27 Dec 2007 20:41:36 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359384 [...] week we wrote about Netlog, a successful European Social Network that lets members translate its service into different [...] [...] week we wrote about Netlog, a successful European Social Network that lets members translate its service into different [...]

]]> By: Ernst-Jan Pfauth http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359383 Ernst-Jan Pfauth Mon, 17 Dec 2007 19:29:02 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359383 @Peter Amongst others, Bahu and Netlog do look at Europe as one market, despite the diversity. Some with more success than the other. Netlog however, is market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. And in Germany, Holland, France and Portugal they come in second. @Peter Amongst others, Bahu and Netlog do look at Europe as one market, despite the diversity. Some with more success than the other. Netlog however, is market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. And in Germany, Holland, France and Portugal they come in second.

]]> By: Patrick http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359382 Patrick Mon, 17 Dec 2007 18:19:10 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359382 Loved this quote about hyves: "25% of all Dutch people have an account on Hyves, this includes all fetuses" Loved this quote about hyves:
“25% of all Dutch people have an account on Hyves, this includes all fetuses”

]]> By: Peter Robinett http://thenextweb.com/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359381 Peter Robinett Mon, 17 Dec 2007 16:40:48 +0000 http://thenextweb.org/2007/12/17/the-big-book-of-successful-european-social-networks/#comment-359381 Ernst-Jan, While you are definitely correct that there are many successful European social networks, I think the situation has different explanations than the one you give. First, I don't think you can talk of Europe as a cohesive market for purposes of comparison to the US. At the simplest, the diversity of languages fragments the European market. So, if we instead talk about markets consisting of (usually) individual European countries, social network diversity is less apparent. To use your own example, Hyves is pre-eminent in the Netherlands. The situation is similar in other countries with other networks. That being said, there is diversity, both in European countries and the US – witness how many Americans divide their social networking activities between MySpace, Facebook, and other sites. Second, the current situation shows the strengths and weaknesses of social networks on both sides of the Atlantic. American social networks, thanks to their large, basically mono-lingual home market, are very poor at internationalization/localization. This allows companies like StudiVZ to come in and blatantly clone them, with the important different that the sites are translated into other languages. New European social networks don't have this luxury of a large home market and thus, as you note, expand internationally early on. At the same time, American social networks have been able to get much larger user-bases. Some of this can be attributed to being around slightly longer and to having a larger home market, but not all of it. Ernst-Jan,

While you are definitely correct that there are many successful European social networks, I think the situation has different explanations than the one you give.

First, I don’t think you can talk of Europe as a cohesive market for purposes of comparison to the US. At the simplest, the diversity of languages fragments the European market. So, if we instead talk about markets consisting of (usually) individual European countries, social network diversity is less apparent. To use your own example, Hyves is pre-eminent in the Netherlands. The situation is similar in other countries with other networks. That being said, there is diversity, both in European countries and the US – witness how many Americans divide their social networking activities between MySpace, Facebook, and other sites.

Second, the current situation shows the strengths and weaknesses of social networks on both sides of the Atlantic. American social networks, thanks to their large, basically mono-lingual home market, are very poor at internationalization/localization. This allows companies like StudiVZ to come in and blatantly clone them, with the important different that the sites are translated into other languages. New European social networks don’t have this luxury of a large home market and thus, as you note, expand internationally early on. At the same time, American social networks have been able to get much larger user-bases. Some of this can be attributed to being around slightly longer and to having a larger home market, but not all of it.

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