Telemarketing

Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can be used in fraud cases. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

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