A sales lead is the identification of a person or entity that has the interest and authority to purchase a product or service. This step represents the first stage of a sales process. The identification of the sales lead is referred to as Lead Generation, a process conducted by either the marketing or sales organization. The lead may have a corporation or business associated with the person(s). Sales leads are generic leads - i.e.
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Nurturing leads along the buyer’s journey and turning them into paying customers is a vital part of successful entrepreneurship ...