Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business, in the cable television industry (for example, basic cable in the United States generally offers many channels at one price), and in the fast food industry in which multiple items are combined into a complete meal. A bundle of products is sometimes referred to as a package deal or a compilation or an anthology.
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Sony today announced a custom-edition PlayStation 4 that features a bright red exterior adorned with the logo of everyone's ...