Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon.
All stories in Nike, Inc.
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Nike’s new digital shoe-sizing feature helps you find the right fit
Nike’s strong digital presence and tech advancements, like their smart shoe released last year, proves that they’re at ...
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Nike now holds patent for blockchain-based sneakers called 'CryptoKicks'
The US Patent Office has today issued sportswear brand Nike's patent for its blockchain-compatible sneakers dubbed “CrpytoKicks.” ...
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AI creates the perfect(ish) Nike commercial after studying 7 years of ads
Working in advertising can't be easy. For every “I'm lovin' it” or “Just Do It” there's thousands of crappy, forgettable ...
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Tech-enhanced sportsgear greatly improves performance — but it’s kinda unfair
When the Kenyan runner Eliud Kipchoge became the first human to run a marathon in under two hours as part of the recent INEOS ...
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CHEAP: $600 off a Sony A7 II camera kit (with a lens included)? Yes, please
Sony's A7 II isn't exactly new, but it's still a banging camera — and with $600 off this lens kit, you'd hard-pressed to ...
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Nike’s ‘cryptokicks’ trademark application hints at its new blockchain ambitions
Nike Inc has submitted a trademark application for the word ‘cryptokicks’, signalling it may be gearing up to launch ...
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This ad agency is creating fake worlds to sell real products
We took a deep dive into the creative process behind the wildly surreal marketing campaigns W+K's Department of New Realities ...
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Full moon patents: IBM’s ‘eye contact’ file transfer and Ford’s self-cleaning car
Ugh, the Gregorian calendar is so boring. That’s why we’re disrupting monthly series with a lunar cycle-based series ...
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Nike's new smart shoe is a step in the right direction for wearable tech
With its new Adapt BB, Nike's created a basketball shoe that can tighten or loosen itself to fit your foot just right. More ...
