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Super shoes: Explaining athletics’ new performance-enhancing tech

Nike now holds patent for blockchain-based sneakers called ‘CryptoKicks’

AI creates the perfect(ish) Nike commercial after studying 7 years of ads

Tech-enhanced sportsgear greatly improves performance — but it’s kinda unfair

Cycling

Tech-enhanced sportsgear greatly improves performance — but it’s kinda unfair

The Conversation
4 years ago

CHEAP: $600 off a Sony A7 II camera kit (with a lens included)? Yes, please

Gear

CHEAP: $600 off a Sony A7 II camera kit (with a lens included)? Yes, please

Mix
4 years ago

Nike’s new digital shoe-sizing feature helps you find the right fit

Tool

Nike’s new digital shoe-sizing feature helps you find the right fit

Ailsa Sherrington
4 years ago

Nike’s ‘cryptokicks’ trademark application hints at its new blockchain ambitions

Company

Nike’s ‘cryptokicks’ trademark application hints at its new blockchain ambitions

Yessi Bello Perez
4 years ago

This ad agency is creating fake worlds to sell real products

Facebook

This ad agency is creating fake worlds to sell real products

Mix
4 years ago

Full moon patents: IBM’s ‘eye contact’ file transfer and Ford’s self-cleaning car

IBM

Full moon patents: IBM’s ‘eye contact’ file transfer and Ford’s self-cleaning car

Dhiraj Jindal
4 years ago

Nike’s new smart shoe is a step in the right direction for wearable tech

Gear

Nike’s new smart shoe is a step in the right direction for wearable tech

Abhimanyu Ghoshal
5 years ago

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