MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. In its early years MTV's main target demographic were young adults but today, MTV primarily broadcasts are targeted at adolescents and teenagers. MTV has spawned numerous sister channels in the U.S.
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Apple has come up with a wild and crazy idea: a TV channel that plays music videos. And lo, this original station shall be ...