A media event is an event or activity that exists for the sole purpose of media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind. Media events may center around a news announcement, a corporate anniversary, a press conference in response to a major media event, or planned events like speeches or demonstrations.
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Participating and sponsoring digital events is huge for companies — even bigger than in person events. Why? Because digital ...