Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
All stories in Marketing strategy
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'Femvertising' does nothing for feminism
Over the past few years, feminism has become a new wave of “trendiness.” Instead of being associated with with man-hating, ...
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6 low-cost marketing tactics to boost your startups’ presence
As a startup, your time and money may be limited -- especially for marketing. But you don’t always need an elaborate marketing strategy to make some noise on the internet, attract an audience, and build lasting customer relationships. As I explained in my last article, you ...
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SEC ruling suggests cryptocurrency airdrops violate securities law
Recent SEC documents suggest that popular cryptocurrency airdrops and marketing bounty programs might be violating securities ...
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How the OnePlus' marketing strategy made it the most desirable phone in the world
It’s the smartphone that’s managed to dominate the market in a very short amount of time, Here are the elements of OnePlus' ...
