Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
All stories in Marketing strategy
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Why digital events should be part of your marketing mix
Participating and sponsoring digital events is huge for companies — even bigger than in person events. Why? Because digital ...
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The content gold mine your brand needs to leverage: Long-term trending topics
Just because something’s trending doesn’t mean it’ll only be around for days. Some last for long enough to be worthy ...
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An entrepreneur’s guide to long-term marketing strategies amid COVID-19
While lowering the cost to human life remains of utmost importance during the COVID-19 outbreak, the virus is also fiercely ...
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You can’t use Western digital marketing tactics for emerging markets — so adapt
The playbooks of the West rarely workin in emerging markets such as India and Pakistan - it's the same game, same rules, ...
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6 foolproof content creation tips to boost your marketing strategy
Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses ...
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'Femvertising' does nothing for feminism
Over the past few years, feminism has become a new wave of “trendiness.” Instead of being associated with with man-hating, ...
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6 low-cost marketing tactics to boost your startups’ presence
As a startup, your time and money may be limited -- especially for marketing. But you don’t always need an elaborate marketing ...
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SEC ruling suggests cryptocurrency airdrops violate securities law
Recent SEC documents suggest that popular cryptocurrency airdrops and marketing bounty programs might be violating securities ...
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How the OnePlus' marketing strategy made it the most desirable phone in the world
It’s the smartphone that’s managed to dominate the market in a very short amount of time, Here are the elements of OnePlus' ...
