Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.
All stories in Google Analytics
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Marketing the TNW Way #9: A/B Testing with Google Tag Manager
One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large ...
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Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization ...
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Master promoting and selling online with this digital marketing masterclass—only $9
Digital marketing has advanced by leaps and bounds this century, and it’s time to know all the inside info that can push ...
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Marketing the TNW Way #6: What tools do we use?
In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web ...
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Marketing the TNW Way #17: 50+ Custom Dimensions in Google Analytics
Want to know how you can leverage custom dimensions in Google Analytics. We're providing an overview of 50+ custom dimensions ...
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Marketing the TNW Way #19: Site speed, a publishers dilemma
How do we optimize for site speed at TNW? What do we look at, how do we measure improvements and what's next for TNW in measuring ...
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Proving the real value of Google AMP
You don't need Google AMP, right? You might actually be wrong.
