A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: An intermediate customer or trade customer who is a dealer that purchases goods for re-sale.
All stories in Customer
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SMS marketing doesn't have to be invasive — 3 reasons why your business should use it
SMS is best understood as a small part of a larger marketing strategy. Use it for quick updates, and things you want people ...
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We signed 100,000 new clients during the pandemic… by listening
Following our model, here’s how you can drive growth in difficult times using a laser-focused approach to customer experience. ...
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How machine learning enhances customer segmentation
One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible through segmentation, the process of dividing customers into different groups based ...
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Here's how to simplify your app (and get more customers)
If you want your business to succeed, you need to make things as easy, streamlined, and simple for your customers as possible ...
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Lucid Motors Studios: A car-buying experience unlike any other
This article was originally published by John Faulkner on Clean Fleet Report, a publication that gives its readers the ...
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Launching a business during a recession is terrifying — and that’s great for your customers
Our fear engendered a kind of radical empathy for our customers that I'm not sure my team would have been able to tap into ...
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3 ways leaders should pursue breakthrough innovation during a crisis
To see a similar success story, you must emphasize transformation over restriction. You can do this by following this three-step ...
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Agility of small businesses during COVID-19 puts big pressure on corporates
Moving forward, every company will need to find a way to replicate the moments of empowerment and agility we’re seeing ...
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5 easy ways you can push your sales team to do better
This article was originally published by Built In. If there is one department that is traditionally pushed to its very limits, ...
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Positive company culture drives success — here's how to create one while WFH
Company culture runs much deeper than extra vacation days. It sets the tone for the customers you will onboard and the investors ...
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Level-up your customer service with these 4 dynamite strategies
The strategies Hourly uses to deliver the highest level of customer service to customers — copy them and make your own ...
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How Slack co-designed its biggest update yet with customers
Did you know Tamar Yehoshua, Slack‘s Chief Product Officer, is speaking at TNW2020 this year? Check out their session ...
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How to sell a product without twisting your customer's arm
So you like our media brand Growth Quarters? You should join our Growth Quarters event track at TNW2020, where you’ll hear ...
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Are the benefits of Apple’s App Store worth 30% of your revenue?
Unsurprisingly, Apple maintains its 30% revenue cut on the App Store is fair. In order to test that, I calculated what companies ...
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5 things my first startup job taught me about customer service
Clients aren't always right — it's just about how you let them know. Here are five things my first startup job taught me ...
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How transparent should your brand be?
How much do consumers actually care about transparency? And how transparent should you be as a brand? Take a look here to ...
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We can’t build customer strategies solely on algorithms — and the pandemic proves it
It’s a mistake to lean too heavily on data to understand customers’ needs, to the detriment of common sense, intuition, ...
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From the Titanic to Tom Jones' chest hair: how Lloyd’s insures the unusual
Lloyd’s has a long history of providing eccentric insurance coverage — including Will Smith’s bungee jump and Santa's ...
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3 simple website tweaks to impress your customers
Customers are looking for a good experience, so make sure yours is set up in the right manner, to attract and delight as ...
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7 experience architecture trends your organization can’t afford to ignore
Experience architecture gets the entire organization rowing in one direction: toward delighting the customer, providing the ...
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How certification can promote responsible innovation in the algorithmic age
In an age of more and more powerful autonomous and intelligent systems (A/IS), how does industry retain trust with its customers? Hardly ...
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The do’s and don’ts of launching a side hustle to supplement your income
Want to launch a side hustle to supplement your existing income? Then look no further: here are seven simple steps to help ...
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Don’t confuse following your gut with your ego — or your business will fail
Justas Janauskas, the co-founder of Vinted and Qoorio, was once told to always follow his gut. It was the worst advice he’s ...
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3 ways to incentivize free marketing for your SaaS product
Did you know we have an online conference about digital marketing coming up? Re:Brand will share strategies on how brands ...
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Adobe’s top tips to adapt your commerce strategy during the pandemic
Making clear and factual statements, meeting customer commitments, and ensuring business and operational continuity is more ...
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'Headless commerce' is the key to seamless customer experience
“Headless” simply means a modern commerce architecture in which the front and back ends of an application are separated, ...
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The first 4 things to do when creating a viable piece of hardware
I'll give you an insight into how my team and I developed a smart speaker and other gadgets as an example of how to create ...
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The 3 subconscious states of mind driving customer behavior
Marketing is the art and science of making your brand the easy choice for your customers. Today’s consumers are smart ...
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Vestiaire Collective's CEO: Self-disrupt to keep up with customers’ evolving needs and wants
Vestiaire Collective's CEO on scaling overseas, servicing a digital native customer base, and the effects of coronavirus ...
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Why my small startup said 'no' to a huge enterprise customer
Here are three lessons we learned from our experience – and three pieces of advice to other startups that are dealing with ...
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What European tech startups can learn from Asia's COVID-19 market response
If activity in China is anything to go by, there are lessons that will provide reassurance that it is possible to get through ...
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7 telltale signs your go-to-market strategy won't work
There are many critical factors to a successful go-to-market, but here are the most common, yet acute, flaws I've come across ...
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Responsible growth: Why tech companies must wake up
Too many companies are pushed into non-sustainable growth by IPOs, VC rounds, and a general 'monkey see, monkey do' attitude ...
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Innovative leaders must practice ‘radical empathy’ — especially in times of isolation
To lead effectively, it’s not possible to overlook the emotional stages employees and customers are battling. Now it’s ...
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How travel tech companies aim to survive the coronavirus pandemic
We spoke to two very different travel tech companies — one an established player and the other an up-and-coming business ...
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How Ford Australia is solving car-servicing during coronavirus pandemic
The coronavirus outbreak has hit businesses. Industries where human interaction is high have been hit hard, but Ford Australia ...
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Scaling your ecommerce startup in the age of Amazon
How do you compete in an environment when powerful market players such as Amazon are profiting off the race to the bottom? ...
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4 things I learned about innovation by working under Intuit's Scott Cook
There’s a mystique to founders and often an aura of brilliance that can make them intimidating and difficult to work with ...
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4 reasons why startups need to create a strategic narrative
The meaning-making is a new competitive frontier and it's becoming increasingly necessary for startups to create a strategic ...
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6 fatal mistakes made by ad tech giants in the 2010s — and what they can teach you
During the last ten years we have witnessed the growth and flourishing of ad tech. Since then, many good things have been ...
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Don’t believe the hype: Why skepticism is increasingly important for VCs
Investing in technology startups is now riskier than ever — and here's why it's increasinly more important for VCs to cut ...
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Startup post-mortem: 5 lessons from a failed business venture
In this startup post-mortem we take a look at the five most important lessons learned from a failed business — so you can ...
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3 ways IoT is disrupting insurance
Insurance is one of the oldest practices of human societies, practiced even before the first coins were minted. Chinese and ...
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Why every online store needs a customer service chatbot
In recent times, organizations have been competing with one another to implement chatbots for various reasons, including ...
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Yep, T-Mobile and Sprint's $26.5 billion mega-merger is really happening
More than two years after being stuck in litigation limbo, T-Mobile's $26.5 billion acquistion of strugging telecoms provider ...
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Cluno's co-founder on why her company's growth keeps her awake at night
Cluno co-founder Christina Polleti tells Growth Quarters why her company's growth can get a little scary.
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Amazon to sell its cashierless Just Walk Out tech to third party stores
Amazon has a new revenue stream: Cashierless-as-a-Service, as the e-commerce giant opens up its Just Walk Out tech to the ...
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Focus on the client-side to protect your company from Magecart attacks
The three steps required to shield your company from a Magecart attack.
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6 cringeworthy mistakes founders make when pitching journalists
Here are some of the most cringeworthy mistakes founders make when they pitch journalists — and how you can avoid them. ...
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How to keep your existing clients when pivoting your product
Input from your customers can help guide the direction of a change, confirm that your pivot is on the right track, and help ...
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10 questions to consider before entering a startup accelerator
In recent years the number of startup accelerators and incubators has increased hugely — in the UK alone the number of ...
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4 data points that will help your startup grow
If you are serious about growing your business, you need to know how your audience is changing, as well as the digital landscape ...
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Customer Success: Metrics are worthless if you don't deliver outcomes
You’re always ready to start a Customer Success program, the simple truth is that it’s never too early. Just focus on ...
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VR might feel like a gimmick, but your brand needs to pay attention now
While some tech-savvy marketers have experimented with 360-degree content, very few brands have truly capitalized on VR's ...
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Digital transformation projects don't fail because of a shortage of 'tech'
Trying to implement digital transformation at your company? Then you need to focus on people and processes, just as much ...
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Meet Europe's top 100 scaleups at Tech5 Founders Day
It's that time of the year: TNW and Adyen are partnering up for the seventh edition of the Tech5 scaleup competition. Each ...
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Everything I wish I'd known before we rebuilt our product
Two years ago we had to embark on a treacherous journey — a complete re-platforming of our infrastructure. Here’s what ...
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3 ways AI is transforming the insurance industry
As AI, big data, and the internet of things (IoT) find their way into every aspect of our lives, many industries are undergoing ...
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How to optimize your cart abandonment email strategy
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. But I've found ...
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German fintech N26 to leave UK — because Brexit
Skeptcism surrounds N26's claim that Brexit-themed red tape has forced it to close up shop in the UK, despite only launching ...
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Every c-suite leader needs to be a ‘Chief Empathy Officer’
Empathy remains the necessary to understand customers’ motivations, needs, desires, and behaviors, and it’s the secret ...
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Too expensive to run, EV car sharing schemes in London are shutting down
All-electric vehicle sharing services in London are being scrapped after their operators say they is no longer economically ...
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Here’s what tech founders had to say about their leadership mistakes
Tech founders open up about the leadership mistakes they have made to date and the powerful lessons learned along the way. ...
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WeWork can be salvaged — but its turnaround plan isn’t enough
WeWork has many tough choices ahead about whether the company will die by a thousand cuts, or will take several big, nasty, ...
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Ring admits employees inappropriately accessed customer videos
Amazon's $1 billon purchase, Ring, has admitted some of its employees abused their roles to improperly access users' video ...
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Foreign exchange firm Travelex hit with '$6M ransomware attack'
Travelex is being held to ransom by hackers who unleashed the Sodinokibi ransomware and are reportedly requesting a $6 million ...
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Whistleblower alleges crypto exchange Kraken violated international sanctions
US cryptocurrency exchange Kraken is being sued by a disgruntled former employee who claims to have been fired unfairly after ...
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2020 will mark the death of the chatbot as we know it
The all-providing IM chatbot that was hailed as the answer to all our customer service automation needs, is dead. But the ...
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How Netflix uses psychology to perfect their customer experience
If there’s a company that’s synonymous with seamless customer experience, it’s Netflix. It has become the defacto ...
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How to make your brand’s content people-centric
Content is created by people and for people, so people should always be at the forefront when deciding what to write about ...
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3D configurators aren’t a gimmick — they’re the future of shopping
Creating an ultra-realistic, 3D digital model that allows a user to configure an item to their specifications isn't just ...
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Cryptocurrency exchange that went dark with $16M in user funds only has $45k, report
A cryptocurrency exchange that was shut down earlier this month for allegedly misappropriating CAD$16 million in user funds ...
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Here’s how you can prepare for hyper-personalization in marketing
Although hyper-personalization hasn’t become mainstream yet, you can’t afford to ignore this compelling technology — ...
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Big Canadian bank rumored to offer cryptocurrency accounts, Bitcoin trading
The Royal Bank of Canada (RBC) is reportedly developing a cryptocurrency platform to enable customers to trade with digital ...
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US fines founders of 'worthless cryptocurrency' over $4.25M binary options scam
A US federal court has ordered defendants to pay $4.25 million in penalties as a result of operating a virtual currency scam ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
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When you Google your company’s name — do you like what you see?
While many invest heavily in SEO, the importance of branded search results is being overlooked… and that’s arguably the ...
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Why Amazon is your competition — no matter what business you’re in
Even if you’re not in the retail space, Amazon and other digitally-forward companies are your competition for two main ...
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Coinbase reinstates GBP bank transfers, but ups fees for low-volume traders
After splitting with its UK banking partner earlier this year, Coinbase has now reinstated GBP transfers. It's not all good ...
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Listen Domino’s, fighting digital accessibility is bad for business
Fighting the lawsuit, instead of respecting the spirit of the ADA, misses the chance to reach a broader audience and better ...
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The lost art of injecting humanity into product design
By embedding purposeful innovation in design — rooted in service to humanity — tech companies can become true partners ...
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Liquidators of dead shitcoin factory Cryptopia must reconcile 900,000 user accounts one-by-one
The liquidator overseeing the slow death of New Zealand-based shitcoin factory Cryptopia has issued its latest update and ...
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5 ad hacks for apps looking to capitalize on strong retargeting strategies
If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably ...
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4 expert e-commerce hacks for more efficient multi-channel management
I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. ...
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British Airways system failure causes delays and infinite queues... again
Flying with British Airways? You might want to call your boss and tell them you won't make it in time for that meeting – ...
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SpankChain launches SpankPay so users can pay for porn with Bitcoin
Adult content platform SpankChain has launched SpankPay, a cryptocurrency payments platform.
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Here's how anonymized personal data should be used to create better services
Ask anyone their opinion on companies using their data and the response will almost always be negative. It’s not surprising; ...
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Cryptocurrency startup YouHodler leaks troves of unencrypted customer data
Cryptocurrency startup YouHodler has reportedly exposed troves of sensitive customer data including credit card information ...
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Coinbase lets you copy its top cryptocurrency traders with new tool
Coinbase has today launched a tool that enables users to see information based on the activity of its top traders.
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Executives are out of touch with the human effects of digital darwinism
Digital Darwinism: the evolution of technology and its impact on markets and society. I’m sure you’ve heard it before: ...
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Here's how gamification can help your business understand your users
Today’s operations require more comprehensive stores of information, most of which deals expressly in the human behavior ...
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Loyalty programs cost you your personal data — are the rewards worth it?
Rewards and loyalty programs are increasingly becoming a way to access your personal information. These apps make it easy ...
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German watchdog accuses CoinBene of unlicensed cryptocurrency trading
Cryptocurrency trading platform CoinBene has been put under the microscope again following an announcement from one of Germany's ...
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AT&T now accepts cryptocurrency, and it’s probably a bad idea
The American cell network operator AT&T has announced that it's accepting Bitcoin as an online payment option, after partnering ...
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Seriously, what's growth hacking?
There are lots of buzzwords out there — so many that it's pretty easy to make up new ones and get others to start using ...
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Customer experience is about emotion, not technology
The most amazing event of my life? This is, so far, undoubtedly the birth of my son. The whole experience did something strange ...
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3 practical questions all marketers should ask their virtual assistants
Just a few short years ago, marketing teams looked to the “cutting-edge” technology of the time to engage with customers ...
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IBM is putting sustainable shrimp on the blockchain
Shrimp is the latest foodstuff to make its way to the blockchain, courtesy of IBM's blockchain-based Food Trust ecosystem. ...
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Use these Fortune 500 lessons on data governance for your small business
It’s easy to aspire to be just like a Fortune 500 company - killer quarterly earnings, adulation from the press, respect ...
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Lil Pump now accepts Bitcoin on his merch store (but will he dump it?)
Columbian-American rapper, Lil Pump, is now accepting the cryptocurrency, Bitcoin, as a payment method on his online merch ...
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JD.com says putting chickens on the blockchain was great for business
JD.com started tracking free-range chicken with a blockchain early last year, and it worked so well, it's going to do the ...
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Bitcoin hacker targets Meghan Markle's friend's fashion company
Meghan Markle’s designer friend's Misha Nonoo’s fashion company has been targeted by a Bitcoin hacker.
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Coinbase launches cryptocurrency debit card in the UK
Long-serving exchange Coinbase has announced the launch of a cryptocurrency debit card for its UK customers.
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Conversations with customers are an untapped data goldmine for businesses
The rapid rise of the customer data platform suggests brands understand more than ever that customer experience is the new ...
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Why you should start selling your product before it exists — according to Adobe's VP of Creativity
Data-driven evidence is key when you’re developing something new, and low-cost ads are a great way to gather that data. ...
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10 simple tricks to boosting MRR, the key to a SaaS business
Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that ...
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Alibaba finally got its shitcoin namesake to drop its name
In a joint statement released on Monday, Alibabacoin and Alibaba announced they have reached an agreement which will see ...
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All e-commerce brands must monetize their Instagram accounts — here’s how
With over one billion monthly active users, Instagram stands as one of the most influential social media networks in the ...
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4 years after adopting Bitcoin, this business is still waiting for someone to use it
Seymour Locksmiths started accepting Bitcoin and other cryptocurrency in September 2014, but over four years later, none ...
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Marketing and CX enter the age of machine learning, but are businesses ready?
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online ...
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JP Morgan’s new digital 'coin' is not a cryptocurrency, or even a stablecoin
Do we really need another digital payment thing for institutional players to send money between themselves? JP Morgan says ...
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Your company is losing mobile customers - here are three ways to optimize mobile experiences right now
When’s the last time you booked a Lyft or Uber or ordered a meal on DoorDash using your laptop? Many popular apps and services ...
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4 simple (yet brilliant) ways to nurture leads without being ‘pushy’
Nurturing leads along the buyer’s journey and turning them into paying customers is a vital part of successful entrepreneurship ...
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13 ways to get customers to choose your app over the competition's
Competition between apps can be fierce. It’s no longer just about selling a great product and doing some light advertising ...
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Smartphones and voice-assisted devices create opportunities for modern customer experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions ...
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Google’s two-pronged plan to dominate consumer-to-business messaging
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed ...
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Personalized marketing will be huge in 2019
Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies ...
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Strategies top SaaS apps use to capture new market segments
Startups fail for many reasons, and if you were to ask founders to tell you what they think is most responsible for startup ...
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This is how I started a successful B2B tech company
Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a ...
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Every startup founder's alternate realities: Business and fundraising
As a founder, I’m always working. In fundraising mode, I work all day, every day, supporting our customers, and talking ...
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Amazon officially joins the blockchain party
Amazon is now officially part of the party after launching two new blockchain oriented services, Amazon Managed Blockchain ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
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Your business needs a style guide — here’s why
Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. ...
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Both Yahoo and AOL are scanning customer emails to attract advertisers
Oath, the advertising arm of Verizon -- which owns both Yahoo and AOL -- has been pitching advertisers a service that would ...
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Revolut launches Metal debit card that gives 'cashback' in cryptocurrency
Cryptocurrency users have a new way of showing dedication to the cause. Meet Revolut's solid metal card that literally pays ...
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Coinbase is giving USers immediate deposits and higher cryptocurrency trading limits
A new Coinbase update will allow US users to purchase and trade $25,000 worth of cryptocurrency every day - seven times the ...
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Millions of webstores can now accept cryptocurrency through Coinbase
The new plugin enables WooCommerce webstores to accept cryptocurrencies through a user-controlled Coinbase wallet without ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about ...
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My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
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Applying for a patent - $15K, Mastercard patenting even more blockchain - priceless
Mastercard have filed yet another another blockchain-related patent application, this one for a system to manage a fractional ...
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3 things your startup should consider outsourcing
In the competitive world of startups, founders should focus on core business operations without distractions. But at the ...
