A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: An intermediate customer or trade customer who is a dealer that purchases goods for re-sale.
All stories in Customer
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JP Morgan’s new digital 'coin' is not a cryptocurrency, or even a stablecoin
Do we really need another digital payment thing for institutional players to send money between themselves? JP Morgan says ...
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Your company is losing mobile customers - here are three ways to optimize mobile experiences right now
When’s the last time you booked a Lyft or Uber or ordered a meal on DoorDash using your laptop? Many popular apps and services ...
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4 simple (yet brilliant) ways to nurture leads without being ‘pushy’
Nurturing leads along the buyer’s journey and turning them into paying customers is a vital part of successful entrepreneurship ...
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Smartphones and voice-assisted devices create opportunities for modern customer experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions ...
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Google’s two-pronged plan to dominate consumer-to-business messaging
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed ...
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Personalized marketing will be huge in 2019
Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies ...
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Strategies top SaaS apps use to capture new market segments
Startups fail for many reasons, and if you were to ask founders to tell you what they think is most responsible for startup ...
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This is how I started a successful B2B tech company
Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a ...
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Amazon officially joins the blockchain party
Amazon is now officially part of the party after launching two new blockchain oriented services, Amazon Managed Blockchain ...
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Every startup founder's alternate realities: Business and fundraising
As a founder, I’m always working. In fundraising mode, I work all day, every day, supporting our customers, and talking ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
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Your business needs a style guide — here’s why
Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. ...
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An entrepreneur’s guide to Toronto's tech scene
If you’re interested in the Canadian tech scene, Toronto is on your radar. Certainly the hype surrounding this tech scene ...
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Both Yahoo and AOL are scanning customer emails to attract advertisers
Oath, the advertising arm of Verizon -- which owns both Yahoo and AOL -- has been pitching advertisers a service that would ...
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Revolut launches Metal debit card that gives 'cashback' in cryptocurrency
Cryptocurrency users have a new way of showing dedication to the cause. Meet Revolut's solid metal card that literally pays ...
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Coinbase is giving USers immediate deposits and higher cryptocurrency trading limits
A new Coinbase update will allow US users to purchase and trade $25,000 worth of cryptocurrency every day - seven times the ...
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Millions of webstores can now accept cryptocurrency through Coinbase
The new plugin enables WooCommerce webstores to accept cryptocurrencies through a user-controlled Coinbase wallet without ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about ...
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My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
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Applying for a patent - $15K, Mastercard patenting even more blockchain - priceless
Mastercard have filed yet another another blockchain-related patent application, this one for a system to manage a fractional ...
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3 things your startup should consider outsourcing
In the competitive world of startups, founders should focus on core business operations without distractions. But at the ...
