A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: An intermediate customer or trade customer who is a dealer that purchases goods for re-sale.

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  • Why CEOs that say ‘no’ are good for growth

    It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, and next to no sleep. And, forget having a personal life, right? In fact, many assume that tackling the role requires a certain amount of neurosis and perhaps just a tad of masochism. Pouring your heart and soul into making a business venture work is just part of the job. While that might be true for some, it doesn’t have ...

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