A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: An intermediate customer or trade customer who is a dealer that purchases goods for re-sale.
All stories in Customer
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How Netflix uses psychology to perfect their customer experience
If there’s a company that’s synonymous with seamless customer experience, it’s Netflix. It has become the defacto ...
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How to make your brand’s content people-centric
Content is created by people and for people, so people should always be at the forefront when deciding what to write about ...
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3D configurators aren’t a gimmick — they’re the future of shopping
Creating an ultra-realistic, 3D digital model that allows a user to configure an item to their specifications isn't just ...
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Cryptocurrency exchange that went dark with $16M in user funds only has $45k, report
A cryptocurrency exchange that was shut down earlier this month for allegedly misappropriating CAD$16 million in user funds ...
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Here’s how you can prepare for hyper-personalization in marketing
Although hyper-personalization hasn’t become mainstream yet, you can’t afford to ignore this compelling technology — ...
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Big Canadian bank rumored to offer cryptocurrency accounts, Bitcoin trading
The Royal Bank of Canada (RBC) is reportedly developing a cryptocurrency platform to enable customers to trade with digital ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
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US fines founders of 'worthless cryptocurrency' over $4.25M binary options scam
A US federal court has ordered defendants to pay $4.25 million in penalties as a result of operating a virtual currency scam ...
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When you Google your company’s name — do you like what you see?
While many invest heavily in SEO, the importance of branded search results is being overlooked… and that’s arguably the ...
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Why Amazon is your competition — no matter what business you’re in
Even if you’re not in the retail space, Amazon and other digitally-forward companies are your competition for two main ...
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Coinbase reinstates GBP bank transfers, but ups fees for low-volume traders
After splitting with its UK banking partner earlier this year, Coinbase has now reinstated GBP transfers. It's not all good ...
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Listen Domino’s, fighting digital accessibility is bad for business
Fighting the lawsuit, instead of respecting the spirit of the ADA, misses the chance to reach a broader audience and better ...
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The lost art of injecting humanity into product design
By embedding purposeful innovation in design — rooted in service to humanity — tech companies can become true partners ...
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Loyalty programs cost you your personal data — are the rewards worth it?
Rewards and loyalty programs are increasingly becoming a way to access your personal information. These apps make it easy ...
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Liquidators of dead shitcoin factory Cryptopia must reconcile 900,000 user accounts one-by-one
The liquidator overseeing the slow death of New Zealand-based shitcoin factory Cryptopia has issued its latest update and ...
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5 ad hacks for apps looking to capitalize on strong retargeting strategies
If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably ...
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4 expert e-commerce hacks for more efficient multi-channel management
I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. ...
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Here's how anonymized personal data should be used to create better services
Ask anyone their opinion on companies using their data and the response will almost always be negative. It’s not surprising; ...
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Here's how gamification can help your business understand your users
Today’s operations require more comprehensive stores of information, most of which deals expressly in the human behavior ...
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British Airways system failure causes delays and infinite queues... again
Flying with British Airways? You might want to call your boss and tell them you won't make it in time for that meeting – ...
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SpankChain launches SpankPay so users can pay for porn with Bitcoin
Adult content platform SpankChain has launched SpankPay, a cryptocurrency payments platform.
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Cryptocurrency startup YouHodler leaks troves of unencrypted customer data
Cryptocurrency startup YouHodler has reportedly exposed troves of sensitive customer data including credit card information ...
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Executives are out of touch with the human effects of digital darwinism
Digital Darwinism: the evolution of technology and its impact on markets and society. I’m sure you’ve heard it before: ...
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Coinbase lets you copy its top cryptocurrency traders with new tool
Coinbase has today launched a tool that enables users to see information based on the activity of its top traders.
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Why you should start selling your product before it exists — according to Adobe's VP of Creativity
Data-driven evidence is key when you’re developing something new, and low-cost ads are a great way to gather that data. ...
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German watchdog accuses CoinBene of unlicensed cryptocurrency trading
Cryptocurrency trading platform CoinBene has been put under the microscope again following an announcement from one of Germany's ...
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AT&T now accepts cryptocurrency, and it’s probably a bad idea
The American cell network operator AT&T has announced that it's accepting Bitcoin as an online payment option, after partnering ...
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Seriously, what's growth hacking?
There are lots of buzzwords out there — so many that it's pretty easy to make up new ones and get others to start using ...
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Customer experience is about emotion, not technology
The most amazing event of my life? This is, so far, undoubtedly the birth of my son. The whole experience did something strange ...
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3 practical questions all marketers should ask their virtual assistants
Just a few short years ago, marketing teams looked to the “cutting-edge” technology of the time to engage with customers ...
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IBM is putting sustainable shrimp on the blockchain
Shrimp is the latest foodstuff to make its way to the blockchain, courtesy of IBM's blockchain-based Food Trust ecosystem. ...
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Use these Fortune 500 lessons on data governance for your small business
It’s easy to aspire to be just like a Fortune 500 company - killer quarterly earnings, adulation from the press, respect ...
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Lil Pump now accepts Bitcoin on his merch store (but will he dump it?)
Columbian-American rapper, Lil Pump, is now accepting the cryptocurrency, Bitcoin, as a payment method on his online merch ...
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JD.com says putting chickens on the blockchain was great for business
JD.com started tracking free-range chicken with a blockchain early last year, and it worked so well, it's going to do the ...
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Bitcoin hacker targets Meghan Markle's friend's fashion company
Meghan Markle’s designer friend's Misha Nonoo’s fashion company has been targeted by a Bitcoin hacker.
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Conversations with customers are an untapped data goldmine for businesses
The rapid rise of the customer data platform suggests brands understand more than ever that customer experience is the new ...
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Coinbase launches cryptocurrency debit card in the UK
Long-serving exchange Coinbase has announced the launch of a cryptocurrency debit card for its UK customers.
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10 simple tricks to boosting MRR, the key to a SaaS business
Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that ...
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All e-commerce brands must monetize their Instagram accounts — here’s how
With over one billion monthly active users, Instagram stands as one of the most influential social media networks in the ...
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Alibaba finally got its shitcoin namesake to drop its name
In a joint statement released on Monday, Alibabacoin and Alibaba announced they have reached an agreement which will see ...
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This is how I started a successful B2B tech company
Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a ...
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Google’s two-pronged plan to dominate consumer-to-business messaging
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed ...
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4 years after adopting Bitcoin, this business is still waiting for someone to use it
Seymour Locksmiths started accepting Bitcoin and other cryptocurrency in September 2014, but over four years later, none ...
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13 ways to get customers to choose your app over the competition's
Competition between apps can be fierce. It’s no longer just about selling a great product and doing some light advertising ...
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Marketing and CX enter the age of machine learning, but are businesses ready?
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online ...
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JP Morgan’s new digital 'coin' is not a cryptocurrency, or even a stablecoin
Do we really need another digital payment thing for institutional players to send money between themselves? JP Morgan says ...
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Your company is losing mobile customers - here are three ways to optimize mobile experiences right now
When’s the last time you booked a Lyft or Uber or ordered a meal on DoorDash using your laptop? Many popular apps and services ...
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4 simple (yet brilliant) ways to nurture leads without being ‘pushy’
Nurturing leads along the buyer’s journey and turning them into paying customers is a vital part of successful entrepreneurship ...
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Smartphones and voice-assisted devices create opportunities for modern customer experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions ...
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Personalized marketing will be huge in 2019
Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies ...
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Strategies top SaaS apps use to capture new market segments
Startups fail for many reasons, and if you were to ask founders to tell you what they think is most responsible for startup ...
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Amazon officially joins the blockchain party
Amazon is now officially part of the party after launching two new blockchain oriented services, Amazon Managed Blockchain ...
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Every startup founder's alternate realities: Business and fundraising
As a founder, I’m always working. In fundraising mode, I work all day, every day, supporting our customers, and talking ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
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Your business needs a style guide — here’s why
Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. ...
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Both Yahoo and AOL are scanning customer emails to attract advertisers
Oath, the advertising arm of Verizon -- which owns both Yahoo and AOL -- has been pitching advertisers a service that would ...
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Revolut launches Metal debit card that gives 'cashback' in cryptocurrency
Cryptocurrency users have a new way of showing dedication to the cause. Meet Revolut's solid metal card that literally pays ...
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Coinbase is giving USers immediate deposits and higher cryptocurrency trading limits
A new Coinbase update will allow US users to purchase and trade $25,000 worth of cryptocurrency every day - seven times the ...
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Millions of webstores can now accept cryptocurrency through Coinbase
The new plugin enables WooCommerce webstores to accept cryptocurrencies through a user-controlled Coinbase wallet without ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about ...
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My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
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Applying for a patent - $15K, Mastercard patenting even more blockchain - priceless
Mastercard have filed yet another another blockchain-related patent application, this one for a system to manage a fractional ...
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3 things your startup should consider outsourcing
In the competitive world of startups, founders should focus on core business operations without distractions. But at the ...
