Creativity refers to the phenomenon whereby something new is created which has some kind of subjective value (such as a joke, a literary work, a painting or musical composition, a solution, an invention etc). It is also the impetus and motivational force behind any given act of creation, and it is generally perceived to be associated with intelligence and cognition.
All stories in Creativity
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Are you a poet? / Google's new AI will help / Rewrite your shit prose
The Verse by Verse app turns classic poets into AI muses.
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Here's how to foster a culture of creativity within your company to attract creators
Here is my advice for business leaders to compete for the creators of tomorrow as well as inspire employees today amid this ...
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Why I start all my video meetings with collaborative games (spoiler: it's not boredom)
I’ve made collaborative games a core feature of my company’s pre-meeting rituals, and now our meetings are more focused ...
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Study: Teachers’ expectations of their students’ digital skills are influenced by race
Schools that rely on remote learning during the pandemic are trying to ensure that all kids have the devices and internet ...
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Disney's trouble with Oswald the Lucky Rabbit is a great lesson for startups in a crisis
You might've never heard of Oswald The Lucky Rabbit, but in the 1920s he was more famous than Mickey Mouse. Being an 'author' ...
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Two left feet? Facebook’s new AI dance choreographer can teach you some brand new moves
Facebook's AI boffins have developed a new system that creates original dance routines for any music that you feed it.
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Notebooks are leather-bound graveyards for your ideas
Tony Kim, founder and CEO of prototyping tool ProtoPie, looks at the pitfalls of having a good idea — and how to avoid ...
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YouTube will no longer let viewers help creators with subtitles and captions
YouTube is nixing its Community Contributions feature which let users help creators by translating titles, descriptions, ...
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Here’s what it really means when you say ‘I’m busy’
Thinking about a work strategy, problem, or large task consumes every ounce of your creativity — so you need to ignore ...
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How an AI graphic designer convinced clients it was human
Art. Lebedev Studio has built an AI designer that creates original company logos. Sergey Kulinkovich, the company's art director, ...
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How to inspire creativity from your remote workers
Creativity is crucial for every company, regardless of the business climate — it fuels innovation and it's a key component ...
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7 quick and easy tips to make you more creative at work
Here are 7 quick tips to help you be more creative at work and help you inspire others to do the same. Remember: creativity ...
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A developer explains how 'creative coding' could heal our relationship with technology
Should creativity be an essential part of our learning process? Or does creativity have no other purpose than ...
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In the AI era, universities need to strengthen students' creativity
Advances in artificial intelligence in the early 2010s, particularly in deep learning, triggered a new wave of panic and ...
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Confetti, koalas, and candles of love: Backstage at Eurovision's AI song contest
Eurovision may have been cancelled by the coronavirus, but an AI song contest went ahead in the place. Here's how it went ...
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AI is great news for digital marketers who are bored of being data drones
For the last 15 years, marketers have been told to lead with data, to become more like machines. Now there’s a new mandate ...
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The Artist in the Machine: The bigger picture of AI and creativity
Will machines ever be able to replace or replicate human creativity? That is a question that we repeatedly ask ourselves ...
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Will product designers survive the AI revolution?
Did you know TNW Conference has a track fully dedicated to exploring new design trends this year? Check out the ...
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Want to be an entrepreneur? Start by visualizing your success
The best thing to do during these trying times is to look ahead and visualize what you want out of your professional life ...
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It’s 2020 — so you may as well learn to pitch from a Twitter bot
@infconference generates ridiculous panel topics for a 'never-ending tech confrence' — but it can teach you more than you ...
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Not a fan of working from home? Let us change your mind
Have to work from home because of the coronavirus pandemic? Do you hate it? We're pretty sure we can change your mind forever. ...
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10 smart note-taking tips that can boost your productivity
Did you know TNW Conference has a track fully dedicated to the future of work this year? Check out the full program here. I ...
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How a simple whiteboard can supercharge your productivity
Here's how a simple whiteboard — which became popular in offices and schools in the mid-1990s — can boost your productivity. ...
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AI interviewer asks Billie Eilish the weirdest questions
Billie Eilish sat down with the AI interviewer in a video for Vogue - and the bot proved a more original interlocutor than ...
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AI will never replace good old human creativity
The European Patent Office recently turned down an application for a patent that described a food container. This was not ...
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Instagram's decision to hide photoshopped images is a disservice to art
In a controversial turn of events, Instagram has begun hiding photoshopped images on its platform — even in the case of ...
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Text this number for an infinite feed of AI-generated feet
Someone trained a computer to create fake feet pics — and you can get endless AI-generated foot pics by texting this number. ...
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AI creativity will bloom in 2020, all thanks to true web machine learning
TensorFlow.js is a gamechanger for AI. It's an end-to-end open source ML library that is capable of running pre-trained AI ...
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We forced an actual designer to review our writers' DIY article images
At TNW we're different to other large tech publications and create our own DIY article images. In this piece, we get a professional ...
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The evolution of web design in the 2010s
Creative web design changed dramatically in the last decade, beginning with the death of the beloved Flash, and then empowered ...
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To succeed professionally, you must nurture the right skills
The ability to constantly change and adapt will become increasingly important. For students, for people within corporates, ...
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I’m scared shitless of my new robot colleague
The age of man has ended: my new colleague is a robot writer.
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Why in-housing won’t threaten independent creative agencies
True in-housing means that all creative, advertising, and marketing are brought in house. But there are several inherent ...
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Why creativity is the most important soft skill companies look for right now
In the age of AI, human creativity will become a company’s biggest asset and competitive advantage.
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How to get started with mind mapping apps
Are lists failing you? Maybe a mind map is what you need! Thanks to a range of apps those too can be done on smartphones ...
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Why you should start selling your product before it exists — according to Adobe's VP of Creativity
Data-driven evidence is key when you’re developing something new, and low-cost ads are a great way to gather that data. ...
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Why designers are your development team's secret weapon
With design becoming a key focus in the decision-making and product development of companies, the role designers have must ...
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How this music YouTube series succeeds at ‘dancing about architecture’
When "writing about music is like dancing about architecture," how do you make video exploring the sounds behind songs? Earworm ...
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Who are the creators of AI-generated art — programmers or machines?
The Art of Tech track at #TNW2019 will explore whether computer algorithms can truly create art, and how AI has been affecting ...
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3 ways to effectively explain your creative process to your colleagues
As an amateur designer and as someone who has worked with designers in marketing positions previously, I came to understand ...
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The most offbeat and awesome inventions we found at Lille’s Maker Faire
TNW headed to the Maker Faire in Lille, and, well, we found a whole load of awesome stuff. In this post, we've collated the ...
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This ad agency is creating fake worlds to sell real products
We took a deep dive into the creative process behind the wildly surreal marketing campaigns W+K's Department of New Realities ...
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A Q&A with Roland CEO Jun-ichi Miki on innovation, Waku Waku, and 'sleeping musicians'
The Roland Corporation is a global powerhouse in the field of music technology. We interviewed Mr. Jun-ichi Miki, Roland ...
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AI rejects conservative human views on furniture, designs wacky chair
If you're lucky enough to be in Italy for Milan Design Week this year, do yourself a favor and check out the world's first ...
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Here's how many classic novels fit into the total words of patents
Recently, one of colleagues shared the number of patents filed each year. It's a lot. Like, an overwhelmingly large number. After ...
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This architecture firm works with a 'cookbook for buildings' to avoid design chaos
For our ongoing series Fundamentals, we’re looking at different companies worldwide and the basic principles they were ...
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Science, like art, often begins with creativity and imagination
I don’t know why it took so long to dawn on me – after 20 years of a scientific career – that what we call the “scientific ...
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Tech's obsession with 'hustle porn' is discriminatory and counterproductive
Tech's obsession with "hustle porn" counterproductive, and discriminatory. The idea that hard long hours at work result in ...
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Why stressed-out STEM workers should learn to play music
You could live your life without ever playing a musical instrument, but science tells us that would make you unhappy. And ...
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AI is incredibly smart, but it will never match human creativity
One could be forgiven for thinking that machines are creative. Numerous artificial intelligence projects appear to demonstrate ...
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Let's stop worshipping Silicon Valley in 2019
Silicon Valley is basically this American generation’s Detroit. It’s a business hub, an economic engine, and the stuff ...
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Gig workers are forced to educate themselves to survive
Today’s gig workers don’t just include your local Uber drivers or handymen on TaskRabbit. More knowledge workers are ...
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The Facebook ad-pocalypse is coming, so spend your budget on creativity
Brands pour billions of dollars into Facebook advertising, but the social media giant isn’t going to last forever. So, ...
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A hands-on approach to designing for kids
This article aims to share a series of advices, stemming from lessons learned from designing for kids over a period of 12 ...
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Marvel's Spider-Man is a web-slinging good time (with one annoying flaw)
Freedom. When starting Marvel's Spider-Man on the PS4 for the first time, few words are adequate in describing the initial ...
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Designers, don’t be afraid to let robots design
In 1961, Alan Perlis, an early pioneer in computer science, advocated that computer programming should be a requirement of ...
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Snapchat’s new feature shines the spotlight on community-made Lenses
Snapchat today announced it was rolling out Lens Explorer, a new feature that makes it easier for users to tap into the growing ...
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3 creative ways to choose a brand name
If you’ve ever attempted to name a company, you know that the process can be grueling. These creative ways to choose a ...
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Learn animation, Photoshop, 3D graphics, all your digital design needs...for only $19
No matter where your expertise lies, you can dig deeper into that and every other aspect of digital art creation with this ...
