Creativity refers to the phenomenon whereby something new is created which has some kind of subjective value (such as a joke, a literary work, a painting or musical composition, a solution, an invention etc). It is also the impetus and motivational force behind any given act of creation, and it is generally perceived to be associated with intelligence and cognition.
All stories in Creativity
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Why in-housing won’t threaten independent creative agencies
True in-housing means that all creative, advertising, and marketing are brought in house. But there are several inherent ...
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Why creativity is the most important soft skill companies look for right now
In the age of AI, human creativity will become a company’s biggest asset and competitive advantage.
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How to get started with mind mapping apps
Are lists failing you? Maybe a mind map is what you need! Thanks to a range of apps those too can be done on smartphones ...
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Why you should start selling your product before it exists — according to Adobe's VP of Creativity
Data-driven evidence is key when you’re developing something new, and low-cost ads are a great way to gather that data. ...
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Why designers are your development team's secret weapon
With design becoming a key focus in the decision-making and product development of companies, the role designers have must ...
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How this music YouTube series succeeds at ‘dancing about architecture’
When "writing about music is like dancing about architecture," how do you make video exploring the sounds behind songs? Earworm ...
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Who are the creators of AI-generated art — programmers or machines?
The Art of Tech track at #TNW2019 will explore whether computer algorithms can truly create art, and how AI has been affecting ...
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3 ways to effectively explain your creative process to your colleagues
As an amateur designer and as someone who has worked with designers in marketing positions previously, I came to understand ...
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The most offbeat and awesome inventions we found at Lille’s Maker Faire
TNW headed to the Maker Faire in Lille, and, well, we found a whole load of awesome stuff. In this post, we've collated the ...
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This ad agency is creating fake worlds to sell real products
We took a deep dive into the creative process behind the wildly surreal marketing campaigns W+K's Department of New Realities ...
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A Q&A with Roland CEO Jun-ichi Miki on innovation, Waku Waku, and 'sleeping musicians'
The Roland Corporation is a global powerhouse in the field of music technology. We interviewed Mr. Jun-ichi Miki, Roland ...
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AI rejects conservative human views on furniture, designs wacky chair
If you're lucky enough to be in Italy for Milan Design Week this year, do yourself a favor and check out the world's first ...
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Here's how many classic novels fit into the total words of patents
Recently, one of colleagues shared the number of patents filed each year. It's a lot. Like, an overwhelmingly large number. After ...
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This architecture firm works with a 'cookbook for buildings' to avoid design chaos
For our ongoing series Fundamentals, we’re looking at different companies worldwide and the basic principles they were ...
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Science, like art, often begins with creativity and imagination
I don’t know why it took so long to dawn on me – after 20 years of a scientific career – that what we call the “scientific method” really only refers the second half of any scientific story. It describes how we test and refine the ideas and hypotheses we have about nature ...
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Tech's obsession with 'hustle porn' is discriminatory and counterproductive
Tech's obsession with "hustle porn" counterproductive, and discriminatory. The idea that hard long hours at work result in ...
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Why stressed-out STEM workers should learn to play music
You could live your life without ever playing a musical instrument, but science tells us that would make you unhappy. And ...
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AI is incredibly smart, but it will never match human creativity
One could be forgiven for thinking that machines are creative. Numerous artificial intelligence projects appear to demonstrate ...
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Let's stop worshipping Silicon Valley in 2019
Silicon Valley is basically this American generation’s Detroit. It’s a business hub, an economic engine, and the stuff ...
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Gig workers are forced to educate themselves to survive
Today’s gig workers don’t just include your local Uber drivers or handymen on TaskRabbit. More knowledge workers are ...
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The Facebook ad-pocalypse is coming, so spend your budget on creativity
Brands pour billions of dollars into Facebook advertising, but the social media giant isn’t going to last forever. So, ...
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A hands-on approach to designing for kids
This article aims to share a series of advices, stemming from lessons learned from designing for kids over a period of 12 ...
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Marvel's Spider-Man is a web-slinging good time (with one annoying flaw)
Freedom. When starting Marvel's Spider-Man on the PS4 for the first time, few words are adequate in describing the initial ...
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Designers, don’t be afraid to let robots design
In 1961, Alan Perlis, an early pioneer in computer science, advocated that computer programming should be a requirement of ...
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Snapchat’s new feature shines the spotlight on community-made Lenses
Snapchat today announced it was rolling out Lens Explorer, a new feature that makes it easier for users to tap into the growing ...
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3 creative ways to choose a brand name
If you’ve ever attempted to name a company, you know that the process can be grueling. These creative ways to choose a ...
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Learn animation, Photoshop, 3D graphics, all your digital design needs...for only $19
No matter where your expertise lies, you can dig deeper into that and every other aspect of digital art creation with this ...
