Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some sort of result other than a sale. One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. free shipping, to convert the visitor into a paying customer.
All stories in Conversion marketing
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Scaling your ecommerce startup in the age of Amazon
How do you compete in an environment when powerful market players such as Amazon are profiting off the race to the bottom? ...
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How to make the most of Facebook ads — with as little as $5 per day
Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing ...
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How to optimize your cart abandonment email strategy
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. But I've found ...
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Marketing the TNW Way #13: Supporting Schema.org
When we noticed that Google and other search engines were putting more weight on structured data we realized it was time ...
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Marketing the TNW Way #9: A/B Testing with Google Tag Manager
One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large ...
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Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization ...
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9 ways of gathering meaningful data about your customers
Understanding your customers better isn't as complex as you might think, but it does require a thoughtful analysis of where ...
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Master promoting and selling online with this digital marketing masterclass—only $9
Digital marketing has advanced by leaps and bounds this century, and it’s time to know all the inside info that can push ...
