A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In addition, a "best" practice can evolve to become better as improvements are discovered. Best practice is considered by some as a business buzzword, used to describe the process of developing and following a standard way of doing things that multiple organizations can use.
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How to use emotion to make your brand’s content more compelling
If you want something to resonate with audiences, you need to tap into what emotions you’re addressing.
