In web development and marketing, as well as in more traditional forms of advertising, A/B testing or split testing is an experimental approach to web design, which aims to identify changes to web pages that increase or maximize an outcome of interest (e.g. , click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior.
All stories in A/B testing
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Microsoft launches its Clarity web analytics tool for A/B testing and visualizing user sessions
To help webmasters understand how visitors interact with their sites, Microsoft has launched its new Clarity analytics tool ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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Marketing the TNW Way #9: A/B Testing with Google Tag Manager
One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large ...
