In web development and marketing, as well as in more traditional forms of advertising, A/B testing or split testing is an experimental approach to web design, which aims to identify changes to web pages that increase or maximize an outcome of interest (e.g. , click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior.
All stories in A/B testing
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AI is great news for digital marketers who are bored of being data drones
For the last 15 years, marketers have been told to lead with data, to become more like machines. Now there’s a new mandate ...
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Microsoft launches its Clarity web analytics tool for A/B testing and visualizing user sessions
To help webmasters understand how visitors interact with their sites, Microsoft has launched its new Clarity analytics tool ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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Marketing the TNW Way #9: A/B Testing with Google Tag Manager
One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large ...
