In web development and marketing, as well as in more traditional forms of advertising, A/B testing or split testing is an experimental approach to web design, which aims to identify changes to web pages that increase or maximize an outcome of interest (e.g. , click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior.
All stories in A/B testing
One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large ...