World domination: Jimmy Maymann explains the challenges of launching The Huffington Post in Japan

World domination: Jimmy Maymann explains the challenges of launching The Huffington Post in Japan

The Huffington Post is arguably one of the most high-profile and pioneering online news organizations at the moment, but full profitability and international domination is still a long way off.

Jimmy Maymann was appointed CEO of the content aggregator and professional news blog just five months ago, so he has plenty to keep himself busy.

The company launched in five new markets last year – it will take some work to grow The Huffington Post’s influence in these new regions – but it is also eyeing an expansion in at least 10 new countries over the next year or so.

The news outlet also needs to cement its position in the United States if its to maximise its readership and advertising opportunities. Speaking to TNW, Maymann said that the domestic market was still “really important” for the future success of The Huffington Post.

“We need to put focus on things other than politics and news, which is of course our DNA,” he said.

“The reason why we’re doing that, is we have huge audiences going to our – for instance – our lifestyle section that we’re not really talking about. So that’s an area we’re putting focus on.”

Watch our video interview to find out the challenges with launching in Japan, when The Huffington Post will be profitable in the United Kingdom and the importance of its HuffPost Live video platform.

Keep up with all our #TNW2013 coverage

Related: Jimmy Maymann discusses The Huffington Post’s upcoming Japan launch and building a global media brand

Image Credit: Julia Deboer/Flickr

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